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Fallback settings on Targeting
Fallback settings on Targeting

Fallback settings on Targeting

Updated over a week ago

At a Glance: This article will help you understand how you can set specific rules to target your desired audience.

With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences.

In Trackier, you will find multiple variables, and with that, you can optimise the campaign in a better way. Additionally, you could set the fallback settings on each rule that you create.

Variables Supported

This is the list of all supported variables:

  • Source

  • Referrer

  • Operating system

  • Browser

  • Device

  • City

  • Region

  • Country

  • Carrier/isp

  • Conversion IP

  • Device Brand

  • Connection Type

  • Proxy Type

  • GAID

  • IDFA

  • App name

  • App ID

  • Android ID

  • Creative Name

  • Sale Amount

  • p1 to p10

  • sub1 to sub10

Creating a Rule

In a particular campaign, go to the Targeting section and generate a New Rule Block.


Fallback Settings

Options that allow the offer to redirect the traffic to another campaign or URL if the targeting rule gets mismatched or fails.
You can set the fallback settings in two ways:

  • Fallback Campaign: You can redirect the traffic to a separate campaign.

  • Fallback URL: You can redirect the traffic to a desired URL.

Targeting Rule

The targeting that you have set in a campaign, whenever that targeting is mismatched or fails, will redirect to the fallback URL or to the fallback campaign that you have set in a specific targeting rule.

We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to or using the in-platform chat feature.

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