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Fallback settings on Targeting
Fallback settings on Targeting

Fallback settings on Targeting

Updated over a week ago

At a Glance: This article will help you understand how you can set specific rules to target your desired audience.

With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences.

In Trackier, you will find multiple variables, and with that, you can optimise the campaign in a better way. Additionally, you could set the fallback settings on each rule that you create.

Variables Supported

This is the list of all supported variables:

  • Source

  • Referrer

  • Operating system

  • Browser

  • Device

  • City

  • Region

  • Country

  • Carrier/isp

  • Conversion IP

  • Device Brand

  • Connection Type

  • Proxy Type

  • GAID

  • IDFA

  • App name

  • App ID

  • Android ID

  • Creative Name

  • Sale Amount

  • p1 to p10

  • sub1 to sub10
    ​

Creating a Rule

In a particular campaign, go to the Targeting section and generate a New Rule Block.

Targeting



Fallback Settings

Options that allow the offer to redirect the traffic to another campaign or URL if the targeting rule gets mismatched or fails.
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You can set the fallback settings in two ways:

  • Fallback Campaign: You can redirect the traffic to a separate campaign.

  • Fallback URL: You can redirect the traffic to a desired URL.
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Targeting Rule


The targeting that you have set in a campaign, whenever that targeting is mismatched or fails, will redirect to the fallback URL or to the fallback campaign that you have set in a specific targeting rule.
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