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Impression Tracking

You can track an Impression on Trackier and send the impression data to your advertiser as well via impression tracking. You need to enable Impression tracking for a particular campaign. 


There is a certain Impression quota provided in each plan. There will be overage charges for extra impressions tracked.

To access Impression Tracking open a particular campaign > Settings > Impression Tracking

Enable Impression Tracking And View-Through Attribution 

In Trackier, you can send impression data to your advertiser, which is view-through attribution. Once you are at the Impression tracking section, you need to enable a checkbox which says allow Impression and then you can add the advertiser impression URL in the available space.

You can find list of macro supported for impression tracking by clicking here.

The {imp_id} macro is mandatory to be placed on advertiser URL with the impression parameter. This will help you capture the impression ID effectively. 

Trackier now offers you the option get server side impression data as well.You can enable "Server side impressions button" post which you can either mention included publishers or excluded publishers 

  • Let us take an example. We have a campaign named Test. In case you want to do impression tracking make sure to have "imp=true" as part of the URL. This will help you track the data properly.

  • Once that has been done go to setting, then go to impression tracking. In case the "Yes" box isn't selected please go ahead and tick it. Enter the impression tracking URL that you took from your advertiser and don't forget to add {imp_id} macro for you to capture impression data effectively.

After adding the advertiser impression URL, you can enable VTA by ticking the checkbox with the same name.

  • If you choose conversion tracking as one of the "HTTPS iFrame pixel" or "HTTPS image pixel" and click on "Trackier web SDK" as part of the Conversion tracking panel you will see a link being generated with some pre-defined attributes.
  • In order to make it easy for end users we have already given a tracking URL post which if you wish you can further pass macros, tags etc.

Generate Impression Pixel For Publisher

To generate the impression pixel, select the Publisher and select the checkbox "Impression Pixel".

Impression Report

You can access the impression records from the reports section. It can be accessed from

  • Campaign Report
  • Impression Report

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