This article is intended for ad networks that want to integrate with the AppsFlyer NativeTrack™ solution. AppsFlyer can send Trackier attribution data for both installs and in-app events. 

To begin integration, provide AppsFlyer with both the attribution link URL and the postback URL. The URLs are needed for reporting purposes. This article explains how to build these URLs.


The integration will be done with Network Level Event and Install Postback, so you do not need to change the Postback if you are working with multiple advertisers,

Step 1

Attribution link URL

This section provides the base attribution link and related parameter descriptions.

Base attribution link URL{click_id}&af_siteid={publisher_id}&af_c_id={camp_id}

AppsFlyer base URLDefinitionDescription

Base URL

AppsFlyer endpoint


Application ID

Dynamic value that differs for each app


Media source name

_int identifies an integrated network


Campaign name

 Name given by the advertiser

Attribution link parameters


The attribution links in the following table are mandatory
See complete parameter lists for:

AppsFlyer parameterTrackier macroDescription



Request the ID for each user session



ID of the Publisher promoting an offer 
ID of the Sub publisher promoting and offer



Offer ID

Postback URLs for install and in-app events

This section provides examples of postback URLs and parameters for install and in-app events. 

Install postback URLs{clickid}&security_token=xxxxxxxxxxxxxxx&idfa={idfa}&gaid={gaid}

Event postback URLs{clickid}&security_token=xxxxxxxxxxxxxxx&idfa={idfa}&gaid={gaid}&goal_vlaue={event_name}

Postback parameters 

Trackier Postback URLDescription
  • Network ID (domain) name
  • Provided by Trackier
  • In-app event name
  • Event IdenDefined by the advertiser
security_tokenProvided by Trackier

For Android ID

idfaFor Ios ID

Step 2

Finalizing your registration

Already integrated with AppsFlyer? Send the URLs to

Not yet integrated with AppsFlyer? Complete the Ad partners registration application.

You can find the content to email in your panel in the platform itself, Go to Automation > Integration > MMP Partner > Appsflyer.
You will find there the following:

  • Network Level Install Postback
  • Network Level Event Postback
  • Trackier Macro List
  • Sample Attribution URL

Step 3

Wait for 24-72 hours for the response from Appsflyer Team, once the integration is complete they will update you via registered email. Once you are done, you can create a campaign with the Appsflyer App tracking link and add Goal as per Partner Event Identifier.

In case of any issue, mail us at support@trackier