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Fallback settings on Targeting

With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences.


In Trackier, you will find multiple variables, and with that you can optimise the campaign in a better way. Additionally, you could set the Fallback settings on each rule which you will create.

Variable Supported

The list of all supported variables are:

  • Source
  • Referrer
  • Operating system
  • Browser
  • Device
  • City
  • Region
  • Country
  • Carrier/isp
  • Conversion IP
  • Device Brand
  • Connection Type
  • Proxy Type
  • GAID
  • IDFA
  • App name
  • App ID
  • Android ID
  • Creative Name
  • Sale Amount
  • p1 to p10
  • sub1 to sub10


Creating Rule

In a particular campaign, Go to Restriction/Targeting > Targeting > Add new rule.

Fallback Settings

Options that allow the offer to redirect the traffic on another campaign or URL if the targeting rule gets mismatched or failed.

You can set the fallback settings in 2 ways:

  • Fallback Campaign
  • Fallback URL

The targeting which you have set in a campaign, whenever that targeting will be mismatched or failed, the traffic will redirect on the fallback URL or on the fallback campaign which you have set in a specific targeting rule.


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