With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences. In Tracker, you will find multiple variables, with that you can optimise the campaign in a better way. Additionally, you could set the Fallback settings on each rule which you will create.


Variable Supported


The list of all supported variables are:

  • Source
  • Referer
  • Operating system
  • Browser
  • Device
  • City
  • Region
  • Country
  • Carrier/isp
  • Conversion IP
  • Device Brand
  • Connection Type
  • Proxy Type
  • GAID
  • IDFA
  • App name
  • App ID
  • Android ID
  • Creative Name
  • Sale Amount
  • p1 to p10
  • sub1 to sub10

 

Creating Rule


In a particular campaign Go to Restriction/Targeting > Targeting > Addnew rule.



Fallback Settings


Options that allow the offer to redirect the traffic on another campaign or URL if the targeting rule which you have set got mismatch or failed.

You can set the fallback settings in 2 ways:

  • Fallback Campaign
  • Fallback URL



The targeting which you have set in a campaign whenever that targeting will mismatch or failed the traffic will redirect on the fallback URL or on the fallback campaign which you have set in a specific targeting rule.