Trackier supports both image and iFrame pixels. You can place this pixel at the advertiser's end on the Thank you page or Landing page. Both iframe and image pixels are similar to each other. There is not much difference between them. So based on the advertiser's requirements, you can share the required pixel with them.

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iFrame and Image pixel are used when you are working with direct Advertiser and they don't have any tracking platform.


Also, the pixel doesn't work for CPI campaigns.



What Level of Pixel Trackier support?


We support 2 levels of the pixel.


  • Advertiser Level: We recommend to use this only in case when Advertiser is not comfortable in adding pixel multiple times.
  • Campaign Level (Recommended): This pixel is valid only for particular pixels, we recommend using campaign level pixel, as it will be a lot easier to check the Pixel log, in case of an issue.


Trackier Pixel is used only for recording the conversions based on the macros that are passed by the advertiser. No other data is being tracked by the pixel.




Our Pixel will track conversions for the traffic which will come through our Tracking domain. The pixel will not track any other traffic data which is coming from outside our Tracking domain.



How can I create a campaign on image/iframe Pixel?


You can select/change the conversion tracking method to Https Iframe/Image pixel anytime.

You will get the option to select while creating the campaign and if the campaign is fetched through API or already created then you can change the details as shown in the image below.





Once you have set the conversion tracking method as an iframe/image pixel then you can follow below-mentioned steps to do integration on Advertiser End:



Generating the pixel for default and goal 


Your default conversion can be anything, it depends on which type of campaign you are running. It can be a registration, purchase, etc. Let's take an example below.




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For example, if you are running a CPS type of campaign, you would want to track the following attributes:

  • Registration (default)
  • sale




Your pixel for default conversion will be


This will be your pixel for Registration and it will be placed on Registration Thank you page.


Note (IMPORTANT)
  • Please check the Order ID box. It will add a parameter &txn_id=UNIQUE_ID
  • You need to ask the advertiser to replace UNIQUE_ID with their macro.
  • Through this, we will get a unique value that the advertiser is generating when a user registers.
  • This is very important for you when you want to match the report at the month-end.



Your pixel for Goal conversion will be



So you need to:

  • Select the checkbox "Goal value."
  • Select the goal value that you have created.
  • Once you have selected it, it will get implemented in the postback as &goal_value=sale.
  • Add a parameter for &sale_amount= and ask the advertiser to pass the sale amount in this parameter. 


In the same way, you can generate multiple event postbacks and share them with advertisers based on the conversion that you want to track.



Note

You can find a list of all Parameters that can be used in postback to get the information from the advertiser.

  • sale_amount
  • revenue
  • txn_id
  • sub1-sub10
  • status




Adding Pixels on the advertiser's end


Now you need to share the pixel generated for default and goal with the advertiser. You need to make sure the pixel is placed as intended.


  • Copy the code as it is and ask the advertiser to add it without any alteration. 
  • It should be placed inside <body> tag.
  • A pixel should be placed on the thank you page.
  • The Thank you page would be the page that appears when the user enters the details and clicks the submit button.
  • Make sure advertiser has added txn_id={ADVERTISER_MACRO} and replaced "{ADVERTISER_MACRO}" with their macro.


Making a Test Conversion


Once the advertiser says that they have added the pixel, you can make the test conversion.


  • Generate a tracking URL for the demo publisher.
  • Make sure the domain for the tracking link and the pixel domain is the same.
  • Please make sure you do not open Incognito mode of your browser.
  • Make a test conversion.
  • Check Pixel Logs and Conversion Log for the conversion.
  • If you found then it is a success, if not, you can review Article Pixel Troubleshooting


If you need help, mail us at support@trackier.com