Status of conversion: Meaning and Use-Case Print

Trackier supports 4 status of conversions and the conditions are below.

• Approved
  • This means conversion is recorded and everything is alright.
  • Postback will be fired to Publishers.
    
    
• Pending
  • This because you are using a Third-party Anti-fraud tool and until fraud is checked the status of conversion will be pending.
  • Postback is not fired to Publishers.
    
    
• Canceled
  • Conversion recorded after CAP is reached.
  • Conversion recorded if targeting is failed.
    
  • Postback is not fired to Publishers.
• Rejected
  • This is the status of fraud conversion when you are using the Trackier Anti-fraud tool module.
  • Postback is not fired to Publishers.