Overview

Trackier MMP helps in providing the best measurement, analytics, engagement, and fraud protection technologies you need to scale your app to unprecedented heights. 

Every tracking URL is recorded in order to generate logs wherein users can see who is accessing your account and how it is being accessed along with other additional attributes

Trackier MMP provides you with multiple data log options. You can check the logs according to the postback sent, event, and clicks and analyze the data accordingly.


TABLE OF CONTENTS


Types of Logs


  • Click logs


    Trackier MMP has a separate click logs report that shows you the data of clicks received by the Trackier server. This report records -

    a) Click ID - Each click has a unique ID associated with it in the form of alphanumeric
    b) Partner - The name of the partner through which the click was received
    c) Click IP - The IP address of the device from which a click was made
    d) Geographical location - The location from which the click was received
    e) Operating System - The operation system associated with the click be it Apple, Windows or Android
    f) User Agent - The user agent is an HTTP header that web browsers and other web applications use to identify themselves. Your web security software captures and logs user agent data when users browse the Internet.
    g) Cost - Cost that was paid by you for that click
    h) Parameters - Open parameter in which app owner can take any information they wish to take from their partner
    i) Created - The date and time when the click was received 




Filters for click logs

  • There are numerous filters which you can apply to your reports and can have those columns added or filter out your report. First, you can explicitly choose the agency, partner, geographical location or click the ID for which you want to fetch the data.

  • You can add more columns to your report so you can see that data like device name, package ID, Browser name, etc. You can select all these parameters if you want to.



    You can choose to select the date of your choice for which you want to fetch the results. You can download and fliter the results as well by clicking on options at top right corner
    

  • Postback Logs 

    The postback logs have the details of all requests sent through the Trackier MMP platform to your publisher platform. With postback logs, you can notify your partner about any conversions, app events, sales, or leads captured.

    a) Postback ID - The unique ID generated for the postback

    b) Type/Event - The event associated with that postback

    c) URL - The URL that you shared with your partner for data sharing
    d) Response status - This will show if the data was successfully shared or not. 200 response is “OK” and expect that all would denote failures



Filters for Postback logs

  • You can add columns/parameters for postback logs like latency i.e. Network latency is the amount of time it takes for a data packet to go from one place to another, Event ID, Partner ID etc.


  • Event (In-app) Logs

    All the related logs for the events that occur post the user installs your application are listed in this report.

Filters for Events logs

  • You can choose to explicitly mention the status of the event i.e. rejected or not rejected or In-App log ID
  • You can wish to add the parameters that come with In-app events like attribution touch type i.e Multi-touch attribution is a method of marketing measurement that accounts for all the touchpoints on the customer journey and designates a certain amount of credit to each channel so that marketers can see the value that each touchpoint has on driving conversion, customer name or click to install time i.e. time taken for a user to actually install the application after he first clicked on application URL or ad.
  • Uninstall logs


    This report will display the logs of the users that uninstalled your application 


Filters for Uninstall logs

  • You can see install time, install to uninstall time i.e. the time between you installed the application and to the time you uninstalled it, customer name, Application version to which he last used, Timezone etc.



  • Install logs

     

    This shows all the logs that are related to the installation of your application. Here we take data from both SDK and tracking URL therefore we have 2 different columns for that.



Filter for Install logs

  • You can add different columns like emulator [Hardware or software that enables one computer system to behave like another computer system], Device name, Campaign through which the user installed the application, Install time etc.




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