Retention analysis is the process of analysing user metrics to understand how long and how frequently users engage with a website or an app. This data helps in examining the users behaviour and take future measures.
Such data can be fetched easily from Trackiers MMP. All you have to do is go to your Apps dashboard and you will be able to see all the reports which includes the retention report. The report will be displayed as shown in the image below:
To fetch a report for a particular date, the date range and limit can be set from the date range card.
You can filter the report partner-wise and geo-wise which can be selected from the filter shown in the report. You can also group by the report on various parameters mentioned below:
- Ad ID
- Site ID
- Install date
One example of grouping the data city-wise is shown below:
The data represented in the blue colored cell determines the rate of retention. The higher the retention rate the darker will be the color.