Active users is a measurement metric that helps measure the level of user engagement with a certain product.
Companies count the number of unique users who have interacted with a website or app over the past month or daily. These measurement KPIs are known as Monthly Active Users (MAU) and Daily Active Users (DAU) respectively.
This stickiness metric indicates your app's ability to attract and retain users over time.
As these metrics are crucial for one's business, Trackier MMP calculates these numbers for you and shows them on your MMP reporting dashboard.
Within the activity report, you can see app activity, engagement, and in-app metrics. All the real-time updates are available in this reporting section. This reporting option has organic and non-organic traffic. You can understand your daily user and monthly user trends.
a) Average Active users - This gadget will show daily and monthly active users of your application. Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. Monthly active users (MAU) are the number of unique users who visit a site within the past month or once a month.
b) Total Installs - This shows the installation of the application with a bifurcation of organic and non-organic.
c) Total sessions - This gadget will show us the total sessions of the users for your application with a bifurcation of organic and non-organic.
d) Total revenue - Total revenue the application has generated via organic or non-organic routes.
e) Trends - You can also see the trends as well over a period of time for MAU and DAU to see if it’s increasing or decreasing and can make your strategies accordingly.
f) Activity Table - This table shows you the metrics like Installs, Clicks, Revenue, Sessions, Impressions, MAU, DAU etc for each of your partners. You can even download this report by clicking on the "Download Arrow" option.
All the above data can be filtered out on the basis of specific partners and specific Geos as well by clicking on the filter icon and selecting the partners and Geos respectively for which you want the dashboard to display the data.