Q - What are Impressions?
A - An impression is a metric that is used to calculate the total number of times any content is viewed, generally, in our layman's terms, it is described as the number of times an ad content is viewed.
Keeping a track of impressions is important because they let the parties concerned keep a track of the total number of times the ad was projected to the potential customers/buyers. Impressions help you understand the performance of your social media campaign.
Q - What is Impression Tracking?
A - Impression tracking is a way of figuring out the number of customers to whom the ad was projected.
How to generate impression pixels?
Select the campaign for which you want to enable impression tracking.
Under the “Edit” tab of the “Settings” subsection, select the “Impression Tracking” tab.
Enable “Allow Impressions” > “View Through Attributions”
Select the publisher’s id for which you want to enable impression tracking.
Fill in the advertiser’s impression tracking URL in the format below and click on save
Click on SAVE after filling in all the necessary details.