Once you have registered your application you will have some metrics to view over the dashboard. These metrics will be helpful for you to measure the KPIs and see the performance of your application.
TABLE OF CONTENTS
- Top Gadgets
- Breakdown by Media Source
- Daily Breakdown by Media Source
- User Aquisition Trend
- Geographical Distribution
- Video to Watch
|Touchpoints ||This gadget will show you the clicks and impressions that your application has received over the period of time that you have selected as part of the range.|
|Installs ||This gadget will show you the amount of organic i.e. the installs for which you didn’t pay, inorganic installs i.e. installs that are coming from paid marketing/affiliates and fraud installs which are paid Installs on real devices that are acquired through fraudulent practices for example installs generated from Install Farms.|
|Click to install percentage||Show the people who saw your application to the people who actually installed your application. One can calculate the same via “Number of Installs/Number of Ad clicks”.|
|Total Revenue||The total amount of revenue generated via organic and inorganic installs.|
One can change the range of the dates as well by clicking on the calendar and choosing the range of the date
Breakdown by Media Source
This breakdown option will show us the results and key indicators explained below through the media sources that you are using. For instance, if you are using Facebook, Twitter and affiliates this will show you the results bifurcated by these sources.
|Clicks/Impression||To depict the total number of clicks and impressions that each media source has got|
|Installs||To depict the installs that each media source has fetched|
|Click to install||To depict the number of people who saw your application to the people who actually installed your application|
|Rejected installs||To depict the fraud installs that each media source has got|
Daily Breakdown by Media Source
This section will show you the results for different dates for the different media sources.
User Aquisition Trend
- This section will show you the clicks, organic and non-organic installs for the date range that you choose.
- Here you can see the clicks, organic and non-organic installs via geographical distribution. You will see that the areas where the traffic is coming from will be highlighted differently and the ones where there is no traffic will have a blank white background.