Below is the list of all the click parameters that are being captured in form of attribution links for Android or iOS-related touchpoints.


Parameter NameDescription
click_id
 To pass on the partner click ID
site_id

A unique ID that identifies the publisher that displays the ad

sub_site_id 
Ad sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher
ad_set
Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these
ad_set_id

The unique ID number for Ad sets. The advertiser/publisher provides these


ad_type

Specify the type of your ad. It can be in just text or a banner or a video.

ad

Name of the Ad provided by advertiser/publisher.
ad_id
 Add ID provided by advertiser/publisher
channel 
The sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc.
cost_currency 
 3-letter currency code compliant with ISO-4217 like USD, INR.
cost_value
Cost value in using cost currency.
idfaThe Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user's device. Advertisers use this to track data so they can deliver customized advertising
idfv
The identifier for Vendors, which allows app developers to measure user-level data across multiple apps from the same content provider without having to request their consent.
android_id 

Device Android ID

gaid 

Google Advertising ID


macDevice MAC address
is_retargeting

This parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting.


pid / agidPartner or Agency ID
app_id Unique application ID
app_nameName of the application
campCampaign name
camp_idCampaign ID
keywordsKeywords listed for text-targeted campaigns
r

 Used in single-platform links to redirect users to the specified URL for both platforms (Android and iOS).


ios_r

If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for iOS here.


android_r

If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for Android here.

web_rIf you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for the web here
dlv

The name of the specific in-app content that users will be directed to. Developers implement the desired behaviour of the deep link_value in the code