Below is the list of all the click parameters that are being captured in form of attribution links for Android or iOS-related touchpoints.
| Parameter Name | Description |
| click_id | To pass on the partner click ID |
| site_id | A unique ID that identifies the publisher that displays the ad |
| sub_site_id | Ad sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher |
| ad_set | Ad sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these |
| ad_set_id | The unique ID number for Ad sets. The advertiser/publisher provides these |
| ad_type | Specify the type of your ad. It can be in just text or a banner or a video. |
| ad | Name of the Ad provided by advertiser/publisher. |
| ad_id | Add ID provided by advertiser/publisher |
| channel | The sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc. |
| cost_currency | 3-letter currency code compliant with ISO-4217 like USD, INR. |
| cost_value | Cost value in using cost currency. |
| idfa | The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user's device. Advertisers use this to track data so they can deliver customized advertising |
| idfv | The identifier for Vendors, which allows app developers to measure user-level data across multiple apps from the same content provider without having to request their consent. |
| android_id | Device Android ID |
| gaid | Google Advertising ID |
| mac | Device MAC address |
| is_retargeting | This parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting. |
| pid / agid | Partner or Agency ID |
| app_id | Unique application ID |
| app_name | Name of the application |
| camp | Campaign name |
| camp_id | Campaign ID |
| keywords | Keywords listed for text-targeted campaigns |
| r | Used in single-platform links to redirect users to the specified URL for both platforms (Android and iOS). |
| ios_r | If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for iOS here. |
| android_r | If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for Android here. |
| web_r | If you want a particular URL to be redirected differently for iOS, Android or the web you would enter the value for the web here |
| dlv | The name of the specific in-app content that users will be directed to. Developers implement the desired behaviour of the deep link_value in the code. |