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Postback Macros

Below is the list of macros that Trackier MMP offer and supports. In postback, macros are replaced with user-relevant data. For example, to get the IP address of the user installing the app, including country_code=(ip) in the postback structure.

Postback Macro NameDescription
Unique click Id
geoGeographical location 
regionRegion to which the user belongs
cityCity name
source_ipIP of the source from where the install occurred
The browser on which the click event occurred
device_modelModel of the device of the user
device_brandBrand name of the device
device_language/LocaleLanguage in which the contents of the device are displayed
languageLanguage reported by the device and set by the device OS.
platformDevice platform: iOS, Android, or Windows Mobile
os_versionOperating system version
sdk_versionSoftware development kit version running on the user's device
app_versionApplication version
app_nameApplication name
bundle_idA bundle ID or bundle identifier uniquely identifies an application in Apple's ecosystem
gaidGoogle Advertising ID
idfaUser resettable advertising ID found on iOS devices
oaidUser-resettable ID on some Android devices usually as an alternative to GAID
id_typeGoogle advertisement ID and iOS ID
advertising_id_typeUser-resettable device ID
click_timeTimestamp for the click event
click_time_unixTimestamp for click event sent in an integer format
p1-p5Open Parameter getting value from the publisher's end.
click_user_agentBrowser name through which the click occurred
costCost value
cost_usdCost value in USD
cost_currencyCurrency of the cost
cost_currency_rateThe rate of the currency you are dealing in
install_timeTimestamp of the install event
Timestamp of install event sent in an integer format
install_time_microTimestamp of install event in micro seconds
install_date_ymdInstall date in year month and date format
install_ipIP of the install event
event_idUnique ID associated with the event
event_nameName of the event
event_revenue_currencyEvent revenue currency code reported in the event or the currency selected by the user
event_revenueEvent value reported by SDK using event_revenue_currency or currency selected by the user.
event_revenue_usdEvent value in USD
Currency rate of the revenue 
discountThe discount associated with the product or any event
order_idOrder ID for any of the product 
sub1-sub10Any additional parameter you want to send out along with SDK
sdk_param_1 - sdk_param_10Parameter sent along with SDK
event_timeTimestamp of the event
event_time_unixTimestamp of the event in an integer format
Timestamp of the event in micro seconds
event_date_ymdEvent date in year month and date format
is_reengagementTo check the re-engagement. It will return "True" if there's any re-engagement noticed else false
event_ipIP of the event
reject_reasonReason for any rejected event or install
attribution_timeTime for attribution 
attribution_time_unixTime for attribution in an integer format
is_retargetedThis parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting.
is_attributedA flag marking if the installation or event is attributed to this media source
is_latLimit ad tracking (LAT): iOS: Starting iOS 14 LAT is deprecated by Apple. Determine user privacy status using ATT. In this case disregard is_lat. Before iOS 14, if true, IDFA is not available and is set to 0. Android: When true, the user has opted out of interest-based ads.
is_lat_boolReturns the same result as "is_lat" but in boolean format
carrierCarrier name - Jio, Airtel etc
connection typeConnection types like Wifi, broadband etc
ispName of the internet service provider
customer_user_idUnique customer ID
customer_user_emailEmail associated with the customer
adName of the Ad
ad_idAd ID provided by publisher/advertiser
ad_groupThe group that the Ad belongs to
ad_setAd sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these
ad_group_idAd group ID
ad_set_idAd set ID
campCampaign name
camp_idCampaign ID
site_idA unique ID that identifies the publisher that displays the ad
sub_site_idAd sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher
channelThe sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc.
ad_typeSpecify the type of your ad. It can be in just text or a banner or a video.
partner_idPartner ID
partner_nameName of the partner
gplay_click_time_unixGoogle play timestamp for click in integer format
Google play timestamp for download in integer format

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