Customer ID - The unique customer ID associated with each player

Transaction ID - The unique transaction ID

Campaign - Campaign name associated with the player's activity

Affiliate - Name of the affiliate

Brand - The brand name with which the player interacted

Product ID and Name - Product name and the ID

Date - Date when they interacted with your product

Currency - The currency in which the player deals in

Payout - The payout you had to pay to your affiliate for that customer

Bets and Wins - How much your player bet and how much did they win out of that bet

Deposits - The amount that has been deposited by the player

Is First Time Deposit - The amount that the player deposited is first-time deposit money or not

Bonuses - Reward amount that is given to the player

Withdrawals - Money taken out by the player from his account. It can be his deposited money or the money he won on a bet

Adjustments - The amount of money an operator ‘adjusts’ from the customer's gains

Chargebacks - This is when a customer conveys a past transaction as invalid or illegal and the money has to be given back to him. (it is usually refunded as a discount of the final financial outcome of the game)

Fees - Amount of money that the player paid in order to play any game is considered a fees

NGR - Net gaming revenue i.e. Financial outcome of operators once all costs have been deducted from GGR. The money that one got in his hand post all the deductions

GGR - Gross Gaming revenue i.e. result of a customer playing a game i.e. his gross revenue (bets - wins)
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