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Filters for Reports and Logs

You might have seen a lot of filters being offered as part of logs and reports inside the Trackier panel. This document will help you understand those filters and their significance.


Reporting Filters

Filter Name
The date on which or for which the metrics are being shown
AgencyA company that helps coordinate with advertisers like influencers or affiliates.
PartnerAny platform or individuals like influencers or affiliates that bring clicks or views to your application.
CountryThe country name 
Ad/Ad IDName of the Ad provided by advertiser/publisher. Add ID provided by advertiser/publisher
Adset/Adset IDAd sets are groups of ads that share settings for how, when and where to run. When you create an ad set, the choices you make at the ad set level automatically apply to all of the ads in the set. The advertiser/publisher provides these. Unique Adset ID.
Site IDA unique ID that identifies the publisher that displays the ad
ChannelThe sources that are other than google play are used for application installation or any other related activity. For example - the App store, Samsung store etc.
MonthMonth associated with the stats
Customer info (Name, ID, Phone, Email)This one is specific to customer reports. You will be able to see the name, phone number, email ID and unique customer ID

Logs Filters

Filter NameDescription
Lookback WindowClick lookback window: Maximum period of time after an ad is clicked within which an install can be attributed to the ad.

Click IPIP address of the source from where the click has been generated.
ISPAn internet service provider (ISP) is a company that provides access to the internet. ISPs can provide this access through multiple means, including dial-up, DSL, cable, wireless and fibre-optic connections.

Connection TypeThe connection type that you have. It can be either wifi or broadband etc.
RegionThe region to which either a click or an impression or an install belongs to
User AgentUser agent is any software that interacts with your web content and communicates with server in a network.
View-through lookback window
The maximum period of time after an ad is viewed within which an install can be attributed to the ad.
SHA1 & MD5
These are hashing techniques. In some countries where data sharing is not permitted, we get data in form of encrypted hashed data. MD5 and SHA1 are used for the same purpose. We can encrypt data like IMEI number, Mac address, OAID, GAID, IDFA, etc
The physical address that identifies a device to other devices on the same local network. 
It's an anonymized string of numbers and letters generated for the device upon initial setup. Any app installed and launched can retrieve the advertising ID that Android devices possess.
Partner click ID
Partner clicks IDs are used to store non-unique values from the publisher’s tracking system, in some cases to forward to an advertiser. 
EmulatorsEmulators are hardware or software platforms that allow a computer system (or a mobile system) to behave like another so that the former – the host – can run applications and services designed for the latter – the guest.
OAIDIdentifier for the Huwai OS devices
Analysis typeTrackier provides two kinds of analysis of the data. One is real-time fraud analysis and the other is an analysis of data based on historical data. Analysis type shows what kind of analysis has been done over that data set
Device buildBuild Number on a device consists of letters and numbers to determine the device's information related to its release family, date code when it was manufactured, version, and so on
CPU coreCPU core represents the total number of cores used or a total number of cores present in the system.
Screen density
Density refers to how many pixels have been physically squeezed into a 1-inch x 1-inch area. In digital displays/screens like monitors, phones, and tablets, the density measurement unit is PPI (pixels-per-inch).
Reject reason
Reason for marking the particular event or revenue as rejected or fraud
Click to install time
Click to install time, or CTIT for short, describes the interval of time between when a user clicks on an ad and an app is opened. 
SDK TypeIf it is Android or iOS
IDFVThe identifier for Vendors, which allows app developers to measure user-level data across multiple apps from the same content provider without having to request their consent.
IDFAThe Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user's device. Advertisers use this to track data so they can deliver customized advertising

Google Advertising ID

Is RetargetingThis parameter will show if you are retargeting your campaign or not. “False” would depict the campaign is considered as a regular user acquisition campaign and “True” would mean you are implementing retargeting.
Device model and brandThe name of the brand of the mobile along with the model
Device Build A build is a software version for a specific device 
Device LocaleLocale is the representation of a specific region such as en_nz, en_us
SDK versionThe version of the SDK that you are using
SDK (Created)The date and time on which the SDK was created
Click to Event Time
Describes the interval of time between when a user clicks on an ad and an event has occurred
Install to Event Time
The time interval between when the user installed your application and when an event has taken place
Install to Uninstall TimeThe time interval between when the user installed your application and when he uninstalled it
Install TimeThe timestamp when user installed the application
Response Status CodeThe status code for the postback. It can be 400 i.e. couldn't process the request or 401 i.e. unauthorized request etc.
ErrorThis is specific to Postback logs. If the request isn't completed the error that could have possibly occurred. 

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