Overview
Postbacks are a fundamental component of conversion tracking in digital marketing, enabling server-to-server communication between the advertiser and the tracking platform. Upon a successful conversion, a postback URL is triggered to pass critical parameters and event data.
Key values such as txn_id and sale_amount must be properly extracted and mapped from the postback URL to maintain data integrity. This ensures accurate attribution, consistent reporting, precise payout calculations, and data-driven campaign optimization.
Use Case:
Capture each transaction uniquely through the transaction ID
Log the correct sale or revenue amount associated with each conversion
Prevent data loss or mismatches due to misconfigured parameters
Video to Watch:
If you need to extract key values like the Transaction ID (txn_id) and Sale Amount (sale_amount), you can easily set this up in your panel by following the steps below.
Step-by-Step Guide~
1. Go to Tools under Integration
Go to the Automation section in your dashboard, then click on Integration and select Tools. Here, you’ll find Postback listed as an option—now click on Config to proceed.
2. Set Up Configuration
Once you click on Config, choose Add New to create a new configuration for data extraction.
Select the Advertiser: From the dropdown, choose the advertiser for whom you want to set up the extraction.
Choose Parameter: Select where you want the extracted values to be stored.
Assign Names:
For Transaction ID, use
txn_idor any name that suits your needs.For Sale Amount, use
sale_amountor any name of your choice.
3. Save the Configuration
Once everything is set, click on 'Save', and your panel will now extract and store the values from postbacks that match your configuration. This setup ensures that key data like transaction IDs and sale amounts are captured accurately.
Best Practices:
Maintain Parameter Consistency
Always use consistent naming between the advertiser postback and your configuration
Avoid frequent changes once campaigns are live
Test Before Going Live
Run test postbacks to verify:
Transaction ID is captured
Sale amount is recorded correctly
Monitor Reports Frequently
Incorrect parameter mapping
Postback URL errors
Delayed or failed postbacks
Pro Tips
Use dynamic macros in postback URLs to ensure real-time data passing
Keep a reference sheet of advertiser parameter mappings
Regularly review integrations for performance and accuracy
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