What are Filler Rules in Trackier?
Filler Rules in Trackier are a data-cleaning and structuring mechanism used to:
control how missing or unused tracking parameters are handled
standardize campaign URLs and postback data
ensure consistent data formatting across tracking systems
In simple terms:
Filler rules decide what value is used when a tracking parameter is empty or not passed.
What is the purpose of Filler Rules?
They are used to:
prevent broken or incomplete tracking data
ensure required parameters always have a fallback value
maintain clean reporting in analytics
improve compatibility between Trackier and external platforms (advertisers, networks, APIs)
To set this feature, you need to navigate to Automation > Filler Rules in the menu.
Adding Filler rule
To add a filler rule, click on 'Add New' and a form will appear on the right side allowing you to create the rule.
Fill in all the details mentioned in the form such as:
1. Name: This field will have the name of the Rule that you want to set.
2. Variable: In this section, you can choose the variable from the list provided. Variables that can be filled are:
* App ID
* App Name
* Source
* Sub Source
* Creative Name
* P2-p10
3. Country: In this field, you can select the relevant country from which the data originates.
4. Publisher: In this field, you can select the publisher for whom you'd like to enter the data.
5. Campaign: In this field, you can choose the campaign for which you'd like to enter the data.
6. Advertiser: In this field, you can select an advertiser of the same campaign that you have chosen in the campaign field.
Force Override
If Force Override checkbox is enabled, Filler-Rule will add/replace the value - regardless if the value already exists or not.
If the checkbox is disabled, the URL will remain unchanged if the value already exists. However, if the value is not present, it will be added by Filler Rule.
Note: Values can either be manually entered or you can upload a CSV file.
Simple is for manual feature:
1. Filler Value: In this section, you can set a value to add/replace the publisher value in the URL.
2. Weight: Weight indicates the percentage of variables that should be applied.
For example: There are three variables in the source - test, test1 and test2. If we assign 10% value to test, 20% value to test1 and 70% value to test2, then when we receive 100 clicks, 10 of them will have a source value of test, 20 will have a source value of test 1 and 70 will have a source value of test 2.
Advanced is for CSV upload feature: After selecting a file, you can upload it directly and the information will automatically coordinate with the form.
Benefits of Filler Rules
Cleaner reporting dashboards
No missing parameter issues
Better campaign segmentation
Improved debugging and analytics
Consistent integration across platforms
Conclusion
Filler Rules in Trackier are a data normalization system that ensures missing tracking parameters are automatically filled with predefined values, keeping campaign data clean, structured, and reliable.
In simple terms:
They act as a “backup system” that prevents blank or missing tracking data from breaking reports.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
