At a Glance: This article explains what Publisher Unique Source Cap means and how to set it up on Trackier to limit how many different sources a publisher can send traffic from.
Overview
In digital marketing, it’s important to manage not only the number of clicks a publisher sends but also the origins of those clicks. Sometimes, a single publisher may send traffic from many different sources, which can make it difficult to monitor quality and manage the traffic effectively.
This is where Unique Source Cap comes in. It allows you to limit the number of different sources a publisher can use to send traffic to your campaign, helping you maintain better control and ensure higher quality.
Example:
Suppose you’re working with Publisher A and want to limit their traffic to come from no more than 15 different sources.
By enabling the Publisher Unique Source Cap, any traffic from sources beyond those 15 will be blocked or ignored. This helps maintain quality and keeps your campaign organised and under control.
Use Case
1. Source-wise Click Capping
Use Case:
Advertisers want to limit the number of clicks coming from specific Source IDs. Without this control, a single aggressive or low-quality source can flood a campaign with traffic, distorting performance metrics and reducing return on ad spend (ROAS).
Advantage:
Click caps help prevent oversaturation, minimize fraud risk, and ensure more balanced traffic distribution. By forcing each source to deliver quality rather than quantity, advertisers gain more reliable data and better performance insights.
2. Source ID Capping (Per Publisher)
Use Case:
Advertisers need to limit how many unique Source IDs a publisher can use. Without restrictions, a publisher might send traffic from hundreds of unverified sub-sources, making it difficult to monitor, validate, or optimize campaign performance.
Advantage:
Capping the number of source IDs ensures cleaner traffic and simplifies quality control. It also forces publishers to be more selective, encouraging better-performing sources. Once the cap is reached, any traffic from additional, unapproved sources is automatically blocked or rejected.
Note:
The Publisher Unique Source Cap is a simple but powerful feature that helps advertisers and networks:
Maintain traffic hygiene
Prevent click spamming
Enforce source-level quality control
Simplify monitoring and optimization
How to set Publisher Unique Source Cap
Go to the campaign where you want to set the Unique Source Cap.
Go to the Settings section and click on Edit.
Click on Unique Source Cap, then select Add.
Select the publisher from the dropdown and enter the maximum number of sources they can send in the threshold box.
Here, Publisher ID 2, named Pied Piper, is allowed to send traffic from up to 10 sources only.
This feature will limit how many different sources a publisher can use to send traffic. It also helps keep your campaigns organised and ensures you receive quality traffic from trusted sources.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
