Overview:
The Advertiser Dashboard provides a clear and interactive interface to manage and analyse campaign performance efficiently. It brings all key metrics and insights into one place, helping advertisers track performance, optimise campaigns, and make data-driven decisions with ease.
Below is a detailed overview of what the Advertiser Dashboard looks like, showcasing its interface and features for managing and analysing campaigns efficiently.
Performance Report
The most informative and interactive widget on the advertiser dashboard is the performance report. It shows key metrics like clicks, conversions, revenue, profit, impressions, etc. over the selected date range.
You can easily customise the chart view by clicking on the metric names below it. This allows you to hide specific metrics or focus on a single one by toggling them on or off. You also have the option to print or download the report in various formats, including PNG, JPEG, and PDF.
Clicks, Conversion, and Impressions widget
These three compact widgets display the total number of clicks, conversions, and impressions for today, yesterday, and the month to date, offering a quick snapshot of performance trends.
Goal-based View
The Goal-Based View widget allows you to analyse campaign performance based on specific goals or conversion events. You can select a campaign and its corresponding goal to view the performance of each event in detail over the selected date range.
Hourly data
The Hourly Data widget provides a time-wise breakdown of campaign performance, showing key metrics such as clicks, conversions, conversion rate (CR%), earnings per click (EPC), and cost for each hour. This helps advertisers identify high- and low-performing time slots to better optimise their campaigns.
Note:
The widgets mentioned above are commonly enabled by default and managed by admins. Additional widgets like Top Campaigns, Coupon Codes, or Finance Revenue can be activated upon request through your affiliate manager in Trackier.
In summary, the Advertiser Dashboard provides a complete, real-time view of campaign performance through customisable widgets and detailed reporting.
Whether you're monitoring daily metrics, analysing goal-based events, or optimising performance by the hour, it helps advertisers make informed decisions and maximise ROI with ease.
Tips & Best Practices
Use performance reports regularly to track overall campaign health.
Analyse hourly data to identify the best time slots for scaling traffic.
Monitor the goal-based view to understand which events drive the highest value.
Keep dashboards focused by enabling only the most relevant metrics.
Export reports periodically for external analysis and record-keeping.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
