Overview
When running affiliate or performance marketing campaigns, managing traffic volume and budgets efficiently is extremely important. Without proper monitoring, campaigns can exceed advertiser limits, overspend budgets, or continue receiving traffic even after the desired target has been achieved.
This is where the CAP Report becomes highly useful.
The CAP Report gives you a centralized view of all the caps applied across your campaigns, helping you monitor campaign limits, traffic consumption, and remaining inventory in real time. Instead of manually checking each campaign individually, you can quickly analyze all CAP-related information from a single report.
What is a CAP?
A CAP is a limit applied to a campaign based on specific KPIs, such as:
Clicks
Conversions
Revenue
Payout
Impressions
Approved conversions
Gross conversions
These limits can be configured:
Daily
Monthly
Lifetime
Hourly
Once the defined limit is reached, the system can automatically pause traffic, disable tracking links, or redirect users to fallback campaigns.
The CAP report will give you an overview of the CAPs that have been applied and enabled in all the campaigns. Instead of searching and going to every campaign, you can simply access the CAP Report; just head over to the "Reports" tab and click on "Additional Report." From there, you can select the CAP Report.
For example, if you are willing to fetch a report of conversions that have been cancelled by CAP in the last week for all the campaigns, this report will help you do the same.
Report Attributes
Campaign: The name of the campaign for which the CAP is enabled.
Publishers: The names of publishers for which you have enabled the CAP. If it is applied to everyone, it will show "ALL."
Metric: Metric refers to the type of CAP that has been enabled. For example, CAP on conversion, CAP on clicks, and CAP on approved conversion.
Goal: The goal that you mentioned while applying Capping.
Limit: This section will showcase the limit that you have set in numerical terms for the CAP.
Usage: Numerical target achieved concerning the CAP enabled.
Percentage: It refers to the percentage representation of the usage of the CAP enabled.
Redirection Setting: After reaching the limit of the CAP, if the user has enabled the fallback setting, then this will be reflected in this column. If no fallback setting is enabled, then it will reflect as a blank.
When Should You Use the CAP Report?
The CAP Report becomes especially important when:
Running budget-sensitive campaigns
Managing multiple publishers
Handling high traffic volumes
Monitoring advertiser delivery targets
Preventing over-delivery
Using fallback traffic routing
Scaling campaigns across GEOs
Note: You can also download this report in CSV or PDF format. You can also choose to filter out your data based on campaign name, publisher, and CAP type.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
