Overview
Scaling payouts allow you to reward publishers with higher earnings once they reach specific conversion thresholds. Instead of paying a flat rate for every conversion, you can set tiered payout rules that automatically increase a publisher's payout when they hit a defined performance milestone. This article explains what scaling payouts are, when to use them, and how to set them up in Trackier.
What is a Scaling Payout?
A scaling payout is a performance-based payout structure where a publisher's earnings per conversion increase once they surpass a defined threshold such as a number of conversions, a revenue target, or a payout amount.
This incentives publishers to drive more volume and higher quality traffic, knowing that exceeding a milestone will unlock a better payout rate.
Example: A publisher earns $10 per conversion for the first 50 conversions in a month. Once they exceed 50 conversions, the payout automatically scales up to $15 per conversion for every conversion beyond that threshold.
How to Set Up a Scaling Payout
Step 1: Open the Campaign's Payouts and Goals Section
Go to Campaigns → Manage Campaigns in your Trackier panel
Open the campaign you want to add a scaling payout to
Navigate to the Manage Payouts and Goals tab
Step 2: Manage Payouts and Goals
Open the campaign from the manage campaigns section. Go to the Manage Payouts and Goals section. Once you have clicked on this tab, move to Step 2.
Step 3: New Scaling Payout
To access the scaling payout option, please select it from the list on the left side of the page. This will display all the payouts you have set up for the campaign. If there are no details, you can easily add them by clicking on "Action" and selecting "New Scaling Payout" or by clicking on the "+Add New Scaling Payout" option on the page.
Step 4: Add the details
On the right side of the screen, a form will be displayed where you can enter all the necessary information about the payout. Once you have added the details, simply click the save button.
A form will appear on the right side of the screen. Fill in the following fields:
Field | Description |
Publishers | Select the publisher(s) this scaling payout applies to |
Goal | Select the goal this payout is tied to. Choose Default if it applies to the default conversion goal |
Currency | Select the currency in which the publisher will be paid |
Payout | Enter the payout amount the publisher will receive once the scaling threshold is met |
Country | Select the specific geography this payout applies to, if applicable |
Name | Give this scaling payout a name for easy identification on the manage page |
Advanced Rules | Set the performance conditions that trigger this payout. Choose a KPI (approved conversions, gross conversions, gross revenue, or payout), apply an operator (greater than, less than, equal to), and set a value. You can also define a date range for when the rule is active |
Once all fields are filled in, click Save to activate the scaling payout. The payout will begin applying automatically once the publisher meets the defined threshold.
Understanding Advanced Rules
Advanced Rules are the conditions that determine when a scaling payout kicks in. Here is how to read them:
KPI : The metric being measured. Options include approved conversions, gross conversions, gross revenue, and payout
Operator : The comparison logic, such as greater than, less than, or equal to
Value : The threshold the publisher must reach to trigger the scaling payout
Date Range : The period during which the rule is active. Leave blank to apply the rule indefinitely
Example Rule: KPI = Approved Conversions → Operator = Greater Than → Value = 50 → Payout = $15
This means: once a publisher exceeds 50 approved conversions, every subsequent conversion will be paid at $15 instead of the base rate.
Broaden your knowledge: |
Why Use Scaling Payouts?
Incentivize high-performing publishers to push more volume without manual intervention
Reward publishers fairly based on the results they deliver
Automate tiered payout adjustments without renegotiating terms for every campaign
Apply goal-specific or geo-specific payout rules for granular control over publisher earnings
Drive competition among publishers by making performance milestones transparent
Conclusion
Scaling payouts are a powerful tool for building performance-based partnerships with your publishers.
By automating payout increases at defined thresholds, you remove the need for manual adjustments and create a transparent, merit-based earning structure that motivates publishers to deliver their best results.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
