Overview
The Product Feed feature in Trackier simplifies product-level tracking for marketplaces and e-commerce campaigns by allowing advertisers to share a centralized product feed file with selected publishers. Through a single CSV file, publishers can access product details along with pre-generated tracking links for all available products in one place.
This automation eliminates the need to manually generate individual tracking links for every product, making campaign execution faster, more scalable, and easier to manage for both advertisers and publishers.
What is a Product Feed?
A product feed is a structured file — typically a CSV — that contains detailed information about a brand's product catalogue, including product names, URLs, prices, images, categories, and more. In Trackier, product feeds go one step further by automatically embedding a tracking link for each product, making it easy for publishers to promote specific items from a brand's catalogue.
Why Use Product Feeds?
Eliminate the need for publishers to manually generate tracking links for individual products
Give publishers instant access to a complete, up-to-date product catalogue with ready-to-use tracking links
Control which publishers can access which product feeds
Keep product data current — feeds are automatically refreshed every 24 hours
Scale e-commerce affiliate campaigns without manual link management overhead
The information in these files is also updated every 24 hours to reflect any changes in the product feed made by the brand.
How to Access Product Feeds
In your Trackier panel, go to Automation → E-commerce
Select Product Feeds
To add a new feed, click Actions → Add New Feed
How to set up product feed
You can access the product feed in your panel by going to the e-commerce section in automation. Know more about Trackier's e-commerce integration
Setting up a product feed
You can add a new product feed by going to the "Actions" button and selecting the "Add New Feed" option.
Adding a product feed generally involves three steps:
STEP 1: Basic configuration
In the Basic Configuration section, select one of the options from "Feed URL" and "API. If you selected the Feed URL, then you're required to fill in the details below:
In the Basic Configuration section, select one of the options from "Feed URL" and "API."
If you selected the feed URL, then you're required to fill in the details below.
Advertiser: Add your advertiser to which this feed has to be added.
Product Feed Name: Enter the feed name. This is how it will be displayed to your publishers.
Feed URL: Input the Feed URL. If you are an advertising agency, the advertiser will provide this to you.
User Name: Enter User Name.
Password: Enter Password.
Root Element: This will act as a parent element for your feed. It could be anything specific that includes all your product information. The root element has to be extracted from the product feed file that is provided to you. Please consult your technical team for this purpose.
For instance, "Message_inbox" is a root element, and "to," "from," and "subject" are its child elements. Please enter root element values with an underscore (_) separation.
If you selected the API, then the required fields to be filled are:
Advertisers: Add your advertiser here.
Affiliate: Add your affiliate in this section.
Affiliate Tracking ID: Enter the affiliate tracking ID.
Affiliate API Token: Enter your affiliate API token here.
The product feeds offered by the advertiser may contain a variety of fields. These fields may have different names in Trackier, such as the ID being referred to as "product ID." In order for the system to properly recognize and generate tracking links, you will need to map the relevant fields with their corresponding Trackier fields in this step.
You can also add a sample CSV to map the relevant fields to the Trackier fields. To do this, simply choose CSV mapping at the top, and an option to upload a CSV file will be available.
Note: For any irrelevant fields, you can map them with the "skip this field" option, and they won't appear in the downloaded CSV. |
STEP 2: Data mapping
In this step, you have to map the fields in the product feed to the fields in Trackier.
Description of Trackier Mapping Fields:
Below is a reference for all available Trackier mapping fields:
Trackier Field | Description |
Product ID | Unique identifier for the product |
Product Code | A unique code is assigned to the product for identification and tracking |
Product SKU | Stock Keeping Unit — used for inventory tracking and management |
Name | Name of the product |
Description | Product description |
URL | The product's landing page URL |
Image URL | URL of the product's primary image |
Brand | The brand or manufacturer of the product |
Brand URL | URL of the brand's website or page |
Price | Original price of the product |
Sales Price | Discounted or promotional selling price |
Discount | Discount applied to the product, if any |
Currency | Currency in which the product is priced |
Availability | Whether the product is in stock or out of stock |
Condition | Condition of the product (new, refurbished, used, etc.) |
MPN | Manufacturer Part Number — a unique identifier assigned by the manufacturer |
Product Type | The category or classification the product belongs to |
Google Product Category | Predefined Google category for use in Google Shopping feeds |
Category | Internal category of the product as defined in the feed |
Subcategory | A more specific classification within the main category |
Subcategory 2 | An even more granular classification within the subcategory |
Label | Custom tag for additional internal categorization |
Label 2 | A secondary custom tag for further categorization |
Size | Size of the product, if applicable |
Color | Colour of the product |
Gender | Target gender for the product (Men, Women, Unisex, etc.) |
Age Group | Target age demographic for the product |
Season | Season for which the product is intended |
Sport | Sport or activity the product is designed for |
Item Group ID | Group product variants (different sizes or colours of the same product) together under one identifier |
STEP 3: Settings
In this step, you can set the access settings and status.
In the Settings section, you will finalize the setup by adding the following metrics:.
Status: If the status of the product feed is disabled, it will no longer be refreshed or made available to the publisher to download.
Frequency: Frequency of refreshing the product feed. It will be refreshed every 24 hours, and currently, it is the only option provided.
Publishers: You can include or exclude publishers according to your requirements.
Campaigns: You can add the relevant campaigns as per your requirements.
Publisher Interface view
In the Product Feed section, the publishers will be able to directly download the available product feeds allowed for them and extract the tracking link through the downloaded CSVs.
Publishers can download the product feed directly from their own Trackier interface:
Log in to the Trackier publisher interface
Go to Account → Product Feeds
Download the CSV file for any feed that has been made available to them
Copy the tracking link for each product directly from the downloaded CSV
Every 24 hours, a refreshed version of the feed file is made available — reflecting any product, price, or availability changes made by the brand. Publishers always have access to the latest version of the catalogue without needing to contact the network.
Conclusion
Product feeds make it significantly easier to run large-scale e-commerce affiliate campaigns. By centralizing product data and pre-generating tracking links for every item, Trackier removes the manual overhead for both networks and publishers — and ensures that product information stays accurate and up to date automatically.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
