Overview
The Trackier iOS 14 Macro Support Guide helps clients understand how to configure tracking macros properly for iOS 14 campaigns and maintain accurate attribution after Apple’s privacy updates.
With iOS 14, Apple introduced stricter privacy policies and limitations on device-level tracking, which impacted traditional attribution methods. Because of this, advertisers, MMPs, and affiliate networks need to pass specific parameters and macros correctly to maintain reliable campaign tracking.
Due to major updates in IOS 14 Tracking, new macro support has been added, especially for IOS 14.
Macro For MMP Tracking URL
These macros are used against MMP tracking URLs based on the information they need in the required parameter.
Macro | Description | Macro | Description |
{click_id} | Trackier Click ID | {publisher_id} | Publisher ID |
{sub_source} | Sub Publisher ID | {pub_camp_id} | Publisher Camp ID |
{camp_id} | Trackier Camp ID | {device_lang} | Device language |
{ip} | Click IP | {user_agent} | User Agent |
Parameters For Publisher Tracking URL
These parameters will be used for the publisher tracking URL.
Macro | Description | Macro | Description |
p1 | Publisher Click ID | pub_camp_id | Publisher Camp ID |
sub_source | Publisher's Pub ID | p2-p10 | Custom Parameter for any value |
Parameter For Privacy and Skadnetwork Postback
These macros are used against MMP tracking URLs based on the info they need in the required parameter.
Macro | Description | Macro | Description |
camp_id | Campaign ID | publisher_id | Publisher ID |
sub_source | Sub Publisher ID | country_id | Sub Source ID |
goal_value | Goal value | app_id | App ID |
SKAdnetwork Macro |
|
|
|
skad_campaign_id | to receive SKAdNetwork Camp ID | camp_id | Campaign ID |
country_id | Country ID | goal_value | Goal Value |
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
