Overview
Trackier makes it simple to manage your influencer creatives. This feature is useful if you are a brand with strict guidelines regarding the creatives published through various ad channels.
Managing creatives is a vital step in influencer marketing because it ensures compliance with brand identity, legal policies, and advertiser requirements. Without proper checks, influencers might share creatives that do not meet standards, which can lead to rejection, wasted spend, or even a negative brand impression. By adding a review stage, Trackier gives admins full visibility and influencers clear feedback before campaigns go live.
The steps in the process are as follows:
The influencer will use the affiliate interface to upload a creative.
Once uploaded, admins can review the creative.
If everything appears to be in order, the administrator can mark it as active or rejected and specify the necessary corrections and updates.
The influencer can use the suggested creative or upload a new one based on the action.
This process ensures no campaign goes live without admin approval, creating trust and consistency.
Where to upload?
An influencer can upload a creative via the Publisher Interface. To do so, open a specific campaign, then scroll down, and there will be a box for uploading creatives.
When they click on it, a box will appear.
Type: One can upload any type of creative for review.
Banner Image
Drive/Dropbox Link
Email Creative
Video
HTML ads
Native Ad Image
Other Asset
Title: You may provide an appropriate title to the creative as per your requirement.
File: Choose the file to be uploaded.
Description: Influencers can mention some details if required before uploading, which the admin can review.
This structured submission process ensures creatives arrive with context, making reviews quicker and more transparent.
Affiliate creative view
Once uploaded, affiliates can see the status of the creative that they have uploaded.
Admin panel view
The uploaded creative will be visible in the particular campaign's admin interface.The status of the uploaded creative will stay in a pending state until it is reviewed.
Updating Creative Status
An admin can change the status of the creative once you're on the creative management page.
The 'preview' button allows you to preview the content.
You can download the creative from here.
You have the option to remove the creative as well.
Generate a banner code to see if tracking is working.
Update the creative status.
You can also add a comment about the creative uploaded status by the influencer if it needs any correction.
Depending on the status of the creative, your influencer will update and re-upload the creative for verification, or if approved, they will generate a tracking link to use in their ad source.
Benefits of a Centralized Creative Management System
Using Trackier’s Influencer Creative Management feature brings efficiency to the entire workflow. Instead of handling creatives through scattered emails or third-party tools, everything stays inside one platform. This reduces miscommunication, ensures all files remain accessible, and creates a history of past uploads and approvals. Admins gain better visibility over what is being used, while influencers save time by tracking feedback in one place. Centralization makes campaigns easier to scale while keeping quality under control.
Common Challenges in Creative Management
While the process is straightforward, users may encounter some challenges:
File Size Limits: Large video or design files may need to be compressed or shared through cloud links.
Unclear Titles or Descriptions: If influencers don’t label files properly, admins may struggle to identify them.
Delayed Updates: If admins do not review quickly, influencers may face delays in launching campaigns.
Repeated Rejections: Often caused by not following brand guidelines closely enough.
These issues can usually be avoided with clear communication and proper use of the description field.
Best Practices for Creative Management
To make the most out of this feature:
Provide detailed descriptions when uploading – helps admins understand the creative’s purpose.
Follow brand guidelines strictly to avoid rejection.
Upload multiple formats (e.g., banner + video) to maximize campaign reach.
Use relevant titles for easy identification.
Check status regularly so corrections can be made without delays.
Conclusion
Influencer Creative Management in Trackier bridges the gap between brands and influencers by adding a structured review layer. For brands, it means trust, control, and compliance. For influencers, it means clarity, transparency, and faster approvals.
By combining easy uploading, admin oversight, and direct feedback, Trackier makes it easier to run campaigns that stay on-brand and perform effectively. This feature is especially valuable for businesses that prioritize brand safety and want to maintain consistent messaging across all channels.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
