Note: This feature is available in the Enterprise Plan. Please contact your account manager to learn more.
Overview
The Trackier Coupon Tracking Guide helps clients track conversions generated through coupon or promo codes, allowing businesses to accurately attribute sales and measure campaign performance even when a user does not click on a tracking link.
Coupon tracking is especially useful for:
Coupon and cashback platforms
Influencer campaigns
Offline promotions
Affiliate coupon campaigns
Brand discount partnerships
This helps businesses identify which publishers or campaigns are generating conversions through coupon usage.
Why Coupon Tracking is Important
Traditional affiliate tracking usually depends on:
User clicks the tracking link
Click ID gets recorded
User converts
Conversion gets attributed
However, in coupon-based campaigns, users may:
Directly enter a coupon code
Skip the affiliate tracking link
Use offline or influencer-promoted codes
Without coupon tracking:
Conversions may not get attributed correctly
Publisher performance becomes unclear
Revenue tracking may be inaccurate
Trackier solves this by linking coupon codes directly to:
Campaigns
Publishers
Conversion tracking logic
This ensures accurate attribution even without clicks.
Types of Coupon Codes in Trackier
Generic Coupon Codes
These codes are valid for all publishers.
Important:
Publishers must use the Trackier tracking link for conversions to be recorded properly.
Example:
A public “SAVE10” coupon is available for all affiliates.
Exclusive Coupon Codes
These codes belong to one specific publisher only.
Important:
Conversions are tracked even if the user does not click the tracking link.
Example:
An influencer receives a dedicated coupon:
KETAN20
All conversions using this code are credited to that influencer automatically.
Unique Coupon Codes
These are one-time-use exclusive coupons.
Best For:
Referral campaigns
VIP rewards
Personalized offers
Example:
A coupon can only generate one successful conversion before becoming invalid.
Add a New Coupon Code
To add a new coupon code, go to the "Coupon Codes" section under the campaign section. Click on "New Coupon Code" and fill in the details.
Fill in the details below:
Code: You will receive the code from the advertiser's end. The code is not case-sensitive. You can use it in either uppercase or lowercase. It is recommended to use the coupon code only in uppercase letters.
Campaign: Select the campaign for which the coupon will be applicable.
Type: Select the type of coupon in this option. The different types of coupon codes are described below:
Generic: These coupon codes are valid for all publishers. It is mandatory for the publishers to use the tracking link generated from the Trackier platform only to record the conversions through the postback.
Exclusive: These coupon codes are valid for only one particular publisher. The conversions will be tracked regardless of the tracking link. It is not mandatory to use Trackier's tracking link to record the conversions. The user can use the direct landing page that is added to our platform.
Unique: This coupon type works in the same way as the exclusive ones. The only difference in this type is that the coupons can only be used once (one unique code for one advertiser). Once the conversion is tracked at our end with this type of conversion, no other conversion will be recorded with that particular code.
Publisher: You can whitelist coupon codes for the publishers, or you can block the publishers for the same purpose as well.
Description: Information about your coupon code will be added to this section.
Start Date: This feature is optional. If you want to set a particular time at which the coupon code tracking should work, you can set the starting time here.
End Date: This feature is optional. If you want to set a particular time at which the coupon code tracking should work, you can set the ending here.
Status: If you want to set the status of a particular coupon code as pending or expired, you can do so from this option.
If you wish to add any payout along with the coupon code, you can do that as well by filling in the details
Now the publishers can also add coupon codes, which will be pending until and unless admin approves them. In case the admin rejects it, it will go into an expired state with a rejection reason. When the publisher adds a coupon code, it will appear in the coupon code section for the admin to receive.
How to Bulk Import Coupons
Trackier gives you the flexibility to bulk upload the coupons into the campaigns. With the help of the import coupon code option, you can skip the manual work of adding coupons one by one. You can create a CSV file of the coupon codes and directly upload it into the panel.
How to set up coupon tracking
The conversions can be tracked either through the server-to-server postback or through an iframe or image pixel. See the details below to learn more about how it can be used.
The coupon code parameter is &coupon_code.
Note
It is not necessary to obtain the click if your use case is simply to track the conversion via a coupon. If the advertiser sends you a postback/pixel with a coupon code, and that coupon code exists on your platform, the conversion will be accepted even if there was no click. Since the relevant publisher ID and campaign ID are added to the coupon codes' setup, the system will recognise that information when it is received via the coupon code in postback/pixel, and a click will be generated by the system itself for that conversion.
Set up in S2S Postback
Set up in an iframe/image Pixel
<iframe src="https://demo.gotrackier.com/pixel?adid=58551xxxxxxxxxx0d760817f711&coupon_code={ADV_COUPON_MACRO}" scrolling="no" frameborder="0" width="1" height="1"></iframe>
Set up in Web SDK
<script src='https://static-cdn.trackier.com/js/trackier-web-sdk.js'></script>
<script> window.TrackierWebSDK.trackConv('demo.gotrackier.com', '67xxxxxxxxxxxxxxxxx20c3',
{ "is_camp": true, "coupon_code":'{{ADV_COUPON_MACRO}}', "is_iframe": true } ); </script>
Coupon Report
You can access the coupon report from the conversion report by adding a coupon code filter and checking whether a conversion has been recorded from a coupon code.
Troubleshooting Postback From Debug Report
You can access the Postback debug report from the sidebar. Go to Advertiser and select the option Postback Hit Received. Also, if it is a pixel-based campaign, the errors will be visible in the pixel logs that you can access from a particular campaign or advertiser.
List of errors
COUPON_NOT_ALLOWED_FOR_PUB
When a publisher is not allowed to use a particular coupon but sends a conversion through that coupon code.
COUPON_CODE_INACTIVE
When a coupon code is inactive or not in use.
COUPON_CODE_EXPIRED
When a conversion is recorded after a coupon code is expired.
FUTURE_COUPON_CODE
When the coupon is used before the start date.
INVALID_COUPON_CODE
When the publisher sent a conversion with the wrong coupon code.
INVALID_COUPON_FOR_CAMPAIGN
When the coupon is used for the wrong campaign
Condition: It is not necessary to use a tracking link for coupon tracking when prioritising tracking links and coupon codes.
Example: If a customer uses publisher 1's tracking to redeem an exclusive coupon from publisher 2, the conversions will be attributed to publisher 2.
We have a setting in the customisation section that allows you to choose the priority for this.
Broaden your knowledge: |
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
