Overview
Trackier enables a seamless migration process from your existing tracking platform without worrying about conversion loss during the transition. With this feature, Trackier can automatically route conversions to your old platform whenever the conversion belongs to clicks generated there, ensuring uninterrupted tracking and attribution.
This helps you gradually shift traffic from your old platform to Trackier while maintaining accurate conversion tracking across both systems.
How This Feature Helps
Using this migration setup, you can smoothly transition your operations to Trackier by:
Gradually shifting traffic from your old platform to Trackier
Tracking all new conversions directly on Trackier
Automatically routing conversions related to old-platform click IDs back to the old platform
Avoiding conversion loss during migration
Completing migration safely without disrupting ongoing campaigns
Even after migration begins, if Trackier receives conversions associated with click IDs from your old platform, those conversions will continue to be routed correctly to the previous platform.
In most cases, businesses can fully migrate to Trackier within a few weeks while maintaining uninterrupted tracking and attribution.
Flow diagram
Add old platform postback on Trackier
To add the postback URL, navigate to the Advertiser section and click on Manage. From there, select the specific advertiser and access their settings. Then, go to the Basic section.
Here, you need to add your old tracking platform postback URL. Once added, the system will keep sending conversions related to your old platform, Click ID.
Example of a Postback URL:
Make sure to replace the tokens with the corresponding values received via the Trackier Postback URL.
For instance, if you are receiving a sale amount in the &sale_amount of the Trackier postback parameter, then use token {sale_amount} in the third part URL shown below.
Important Note
Trackier will only count conversions that belong to Trackier-generated click IDs.
If the conversion belongs to a click ID from your old platform, Trackier will simply forward the conversion to the old platform.
Additional Migration Support
You can also migrate the following data to Trackier using the bulk upload and data import features:
Advertisers
Publishers
Campaigns/Offers
Conversions
Landing pages
This helps simplify the overall migration process and reduces manual setup efforts.
Best Practices
Start migration with a small percentage of traffic before fully switching.
Test postback routing properly before enabling live traffic.
Ensure all macros and parameters are mapped correctly in the postback URL.
Monitor conversion logs regularly during migration.
Keep both platforms active until migration is fully verified.
Use Trackier bulk import tools to migrate advertisers, publishers, and campaigns faster.
Broaden Your Knowledge
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.


