At a glance : User Journey shows all the touchpoints that a user goes through before actually making a purchase.
Overview
Introducing the "User Journey" feature, a valuable addition to your conversion information section. This feature sheds light on the user's path to conversion by displaying the last five touchpoints, with the conversion point highlighted. Each touchpoint includes a timestamp, providing a precise timeline of user interaction.
But why is this valuable? Consider the clarity it provides compared to traditional analytics. You can now directly compare the user journey within your platform to data from external sources such as Google Analytics, identifying potential discrepancies and determining the true conversion story.
This level of granularity empowers you to:
Pinpoint the most effective touchpoints: Identify which interactions are truly effective in driving conversions, allowing you to optimise your marketing strategies and resource allocation.
Uncover hidden patterns: Analyse user behaviour across multiple touchpoints to identify potential bottlenecks or areas for improvement in your conversion funnel.
Reconcile analytics discrepancies: Increase confidence in your data by visually comparing the user journey within your platform to external analytics, ensuring a comprehensive understanding of user behaviour.
With the "User Journey" feature, you gain a deeper understanding of your users' conversion journey, paving the way for data-driven decisions and ultimately, optimized conversions.
Unveiling the Journey
To see the user journey that occurred before the user made the conversion, go to the conversion report, select the conversion for which you want to see the journey, click on the three dots under the action column, and then click Edit.
Here, you will be able to see the last five touchpoints that happened before the user made the purchase/conversion.
Note
This feature is available only if you have done the pixel integration through.
It is mandatory to add UTM parameters in the Campaign URL.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
