At a Glance: This article explains the concept of the Average Click-to-Install Time (CTIT) report. This report provides insights into the average duration it takes for an app installation to occur after a user clicks on an advertisement and how to leverage this data to assess campaign performance.
Introduction:
The Average Click-to-Install Time (CTIT) report is a valuable metric in performance marketing. It indicates the time taken from when a user clicks on an advertisement to when they complete the app installation. This metric helps marketers evaluate user behaviour, detect potential fraud, and optimise their campaigns effectively.
How to Access CTIT Report:
Accessing the CTIT Report:
Navigate to Additional Reports under the Reports section.
Select Average CTIT Report from the list of available reports.
Tip: Ensure you have the necessary permissions to access campaign-specific data.
Understanding the metrics:
Publisher: Displays the name of the publisher generating the traffic.
Source: Indicates the source from where the traffic originates.
Campaign: Shows the campaign name associated with the reported data.
AVG_CTIT: Represents the average time taken between a click and a completed app install.
Note: Look for unusually short or long CTIT values, as they might indicate suspicious activity or technical issues.
Analysing the Report:
Use filters to refine the report by date range, campaign, or publisher.
Compare CTIT values across campaigns to identify trends.
Highlight discrepancies, such as a sudden drop in CTIT or significant outliers, which might signal fraud or errors.
Using CTIT Insights for Optimisation:
Adjust targeting for campaigns with higher CTIT to improve engagement.
Investigate anomalies to address potential fraud or technical issues.
Combine CTIT data with other performance metrics, like conversion rate, for comprehensive insights.
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