Overview
The Fraud Score integration in Trackier is a system that connects an external fraud detection provider (like FraudScore) with your campaigns to identify and block or flag invalid traffic in real time or post-click analysis.
It assigns a fraud score to each click/conversion, helping you decide:
whether traffic is genuine
whether it should be blocked
or whether it should be marked as suspicious
Once a potential fraud is detected, the system will automatically flag the activity and alert. This helps us take immediate action and prevent any potential harm to our customers.
We understand the importance of maintaining a safe and secure platform for our customers, and the Fraud Score tool is just one of the many measures we have in place to ensure this.
The Fraud Score tool integration within Trackier is part of a comprehensive strategy to maintain a safe and secure environment, build user trust, and comply with anti-fraud and data protection standards.
This integration works under Trackier’s Anti-Fraud Tool framework, which supports multiple partners and fraud detection engines.
Why is Fraud Score integration used?
Digital campaigns often suffer from:
fake clicks (bot traffic)
click spamming
proxy/VPN traffic
invalid installs or conversions
Without fraud filtering, this leads to:
wasted ad spend
incorrect ROI reporting
poor advertiser trust
Fraud Score integration helps:
protect campaign budget
improve attribution accuracy
ensure only real users are counted
Trackier’s anti-fraud system is specifically designed to detect and separate fraudulent vs. genuine traffic using analytics and rules.
How to integrate Fraud Score Anti-Fraud Tool with Trackier?
Step 1: Access the Integration Section
Click on "Automation," navigate to "Anti-Fraud Tools," search for "Fraud Score," and click on "Config."
Upon selecting the "Config" option, you will be re-directed to a page where you can establish constraints and implement various rules and corresponding actions.
Step 2: Adding Fraud Rule
Below are the steps to set up anti-fraud rules:
Fraudscore Key: The Fraudscore Key can be obtained from the Fraud Score.
Fraudscore RT API Key (Optional): The API key for "FraudScore Realtime" is separate from the FraudScore API key, which is only provided by fraud score. It will be utilized for integrating click level fraud detection.
Smart Approve/Reject Conversions: In this section, you can select either "Enabled" or "Disabled" from the drop-down menu. If this is enabled, then conversions will be set in a pending state and will be approved or rejected by the fraud score after their analysis.
Parameter Mapping: Match your variable fields with the provided parameters.
Aff Sub 1: You can choose the variable from the drop-down for the Aff sub 1 that you wish to map.
Aff Sub 2: You can choose the variable from the drop-down for the Aff sub 2 that you wish to map.
Aff Sub 3: You can choose the variable from the drop-down for the Aff sub 3 that you wish to map.
Aff Sub 4: You can choose the variable from the drop-down for the Aff sub 4 that you wish to map.
Aff Sub 5: You can choose the variable from the drop-down for the Aff sub 5 that you wish to map.
Status: In this category, you have the option to choose either "Active" or "Paused" from the drop-down list. To enable the integration, please make sure to select the active status.
Network URL: You can input your panel domain in this section
Token: Fraud Score will be the sole provider of this token.
Step 3: Run the Integration
After completing filling out all the necessary information, please remember to run the integration by clicking on the "Go" button for successful integration.
Step 4: View the Postbacks Logs
To access the postback logs, just click on the postback logs located at the bottom of the page. This will enable you to see the postback logs for all checks that have been applied in the Fraud Score anti-fraud tool.
What does it do?
Once integrated, Fraud Score helps Trackier:
Analyze click and conversion quality
Detect bots, VPN/proxy traffic, and data center IPs
Identify abnormal patterns (CTIT, device mismatch, IP repetition)
Assign a fraud score or risk level
Trigger actions like:
allow traffic
flag as fraud
reject conversions automatically
Note: Please ensure that all fields are correctly filled and mapped before running to avoid any issues during the integration process.
For more information regarding fraud prevention refer to the given blog:
Detect, Block, Protect Real Traffic & Results
Conclusion
Fraud Score integration in Trackier is a fraud detection layer that evaluates traffic quality and assigns a risk score to clicks and conversions. It helps campaigns automatically filter out invalid traffic and ensures that performance data reflects real user activity.
In simple terms:
It acts like a “traffic quality checker” sitting between your campaign and conversions, protecting your budget from fake or suspicious clicks.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
