Overview
Trackier offers a variety of anti-fraud solutions, including Traffic Guard. This powerful tool helps prevent fraud in real-time, ensuring that your traffic remains clean and ultimately leading to increased reach and a higher return on your ad spend.
The Seamless Traffic Guard integration in Trackier is an anti-fraud setup that connects Trackier campaigns with TrafficGuard, a fraud detection system that analyzes traffic quality and blocks invalid or suspicious activity in real time.
It helps ensure that only genuine users and clicks are counted in your campaign reporting.
The Traffic Guard tool is designed to detect and prevent fraudulent activities in your online campaigns. It uses advanced algorithms and machine learning to analyze traffic patterns and identify any suspicious behaviour. This allows you to block fraudulent traffic in real-time, ensuring that your campaigns are only receiving legitimate and high-quality traffic.
In addition, the tool provides detailed reports and analytics, giving you full visibility into your campaign performance and any potential fraudulent activity. This allows you to make informed decisions and optimize your campaigns for maximum ROI.
What is Traffic Guard?
TrafficGuard is a fraud prevention platform that:
Detects invalid traffic (IVT)
Identifies bots, click fraud, and spoofed traffic
Blocks fraudulent activity in real time
Provides analytics on traffic quality
In simple terms:
TrafficGuard = a system that filters fake or low-quality traffic before it affects your campaign performance.
How to integrate the Traffic Guard Anti-Fraud Tool with Trackier?
Step 1: Access the Integration
Click on "Automation," navigate to "Anti-Fraud Tools," search for "Traffic Guard," and click on "Config."
Upon selecting the "Config" option, you will be directed to a page where you can establish constraints and implement various rules and corresponding actions.
Step 2: Adding Fraud Rule
Below are the steps to set up anti-fraud rules:
Organisation ID: The organisation ID can be obtained from the traffic guard.
API Token: The API Token can be obtained from the traffic guard.
Fraud Protection Level: In this field, you have the option in the drop-down to choose where you want to apply the fraud protection rule: on click, on conversion, or on both.
Smart Approve/Reject Conversions: In this section, you can select either "Enabled" or "Disabled" from the drop-down menu. If this is enabled, then conversions will be set in a pending state and will be approved or rejected by the traffic guard after their analysis.
Parameter Mapping: Match your variable fields with the provided parameters.
Site ID: You can choose the variable from the drop-down for the site ID that you wish to map.
Creative ID: You can choose the variable from the drop-down for the creative ID that you wish to map.
Whitelist Publishers: If you choose to tick this box, then please know that, by default, all publishers are whitelisted.
Blacklist Publishers: If you wish to add a publisher to the blacklist based on this rule, you can choose the appropriate publishers.
Whitelist Campaigns: If you choose to tick this box, then please know that, by default, all campaigns are whitelisted.
Blacklist Campaigns: If you wish to add a campaign to the blacklist based on this rule, you can choose the appropriate campaign.
Status: In this category, you have the option to choose either "Active" or "Paused" from the drop-down list. To enable the integration, please make sure to select the active status.
Network URL: You can input your panel domain in this section.
Token: Traffic Guard will be the sole provider of this token.
Step 3: Run the Integration
After completing all the necessary information, please remember to run the integration by clicking on the "Go" button.
Step 4: View the Postbacks Logs
To access the postback logs, just click on the postback logs located at the bottom of the page. This will enable you to see the postback logs for all checks that have been applied in the Traffic Guard anti-fraud tool.
What does this integration do?
When integrated with Trackier, TrafficGuard:
Monitors clicks and conversions in real time
Applies fraud rules on incoming traffic
Flags or blocks suspicious activity
Sends back fraud decision signals to Trackier
Improves reporting accuracy and ROI
Note: Please ensure that all fields are correctly filled and mapped before running to avoid any issues during the integration process.
Conclusion
The Seamless TrafficGuard integration in Trackier is an automated fraud protection layer that continuously evaluates traffic quality and helps block invalid clicks and conversions before they damage campaign performance.
In simple terms:
It acts like a real-time “security filter” between your traffic and your campaign analytics, ensuring only high-quality users are counted.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
