Overview
The GCP Pub/Sub Integration allows Trackier to stream click and conversion data directly to a client's Google Cloud Platform (GCP) environment in near real time. Instead of downloading Click or Conversion reports manually, Trackier automatically publishes every eligible event as it occurs.
This enables businesses to build their own reporting pipelines, synchronize data with internal systems, and analyze campaign performance without waiting for scheduled report exports.
The integration is particularly useful for organizations processing large volumes of traffic or maintaining centralized data warehouses for business intelligence and reporting.
How the Integration Works
The GCP Pub/Sub Integration can be found under Automation → Tools in the Trackier panel.
Once the integration is enabled, Trackier establishes a connection with the client's Google Cloud environment using the configuration provided during setup.
Whenever a click or conversion is recorded in Trackier, the platform immediately publishes the event to the configured Google Cloud Pub/Sub topic. Simultaneously, the data can also be stored in the configured Google Cloud Storage (GCS) bucket for long-term storage and batch processing.
Since every eligible event is streamed as it happens, clients can consume the data in real time using Google Cloud services such as Dataflow, BigQuery, Cloud Functions, or any internal application subscribed to the Pub/Sub topic.
This eliminates the need to repeatedly generate and export large reports from the Trackier dashboard.
Configuration Required
Before the integration can be enabled, the following information must be shared with the Trackier team:
Configuration | Description |
Google Cloud Project ID | Google Cloud project where the integration will be configured. |
Click Pub/Sub Topic | Topic that will receive click events. |
Conversion Pub/Sub Topic | Topic that will receive conversion events. |
Google Cloud Storage Bucket | Bucket where click and conversion files will be stored. |
Click Destination Path | Folder path for click data. |
Conversion Destination Path | Folder path for conversion data. |
File Separator | Delimiter used while generating files. |
After these details are verified, the integration is activated from the Trackier backend.
Why Use the GCP Pub/Sub Integration?
The GCP Pub/Sub Integration enables businesses to receive click and conversion data from Trackier in near real time, eliminating the need to manually export large Click and Conversion reports.
By automatically streaming events as they occur, it significantly reduces the time and effort required to process high volumes of data while enabling seamless ingestion into internal systems. The integration also supports the creation of custom dashboards, business intelligence solutions, and enterprise data warehouses such as BigQuery, allowing organizations to combine Trackier data with their existing datasets.
With continuously updated reporting data readily available, businesses can perform faster analysis, automate reporting workflows, and make more informed decisions for campaign optimization.
Note: The GCP Pub/Sub Integration is available as a paid feature.
To enable the integration, contact your Trackier Account Manager, who will coordinate the configuration and activation process.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
