Overview
The Trackier Global Goals Setup Guide helps clients create reusable goals that automatically apply across multiple campaigns, eliminating the need to create the same goal repeatedly.
Global Goals are especially useful for businesses running similar campaign events, such as:
Deposits
Purchases
Registrations
App events
Subscription actions
across multiple campaigns. This simplifies campaign management and ensures consistent goal tracking throughout the platform.
Why the Global Goals are Important
Many advertisers and affiliate networks run multiple campaigns with identical conversion events.
Without Global Goals:
Teams must create the same goal repeatedly
Goal configurations may become inconsistent
Campaign setup takes longer
Managing payouts becomes difficult
Global Goals help clients:
Standardize event tracking
Reduce manual work
Simplify campaign setup
Maintain consistent payout structures
Improve operational efficiency
This becomes especially valuable for large-scale affiliate and performance marketing operations.
Goals help us track multiple activities within a campaign that generate revenue and, in turn, require a specific payout. You can set up goals in any campaign by going to the "Manage Payout and Goals" option.
To understand this better, let's discuss a special use case. Suppose you are running multiple CPI campaigns, and for each of them, you want to track the event 'deposit'.
To avoid the hassle of creating the same goal over and over again, you can create a global goal on the platform and use it on multiple campaigns.
Steps to set up global goals on Trackier
From the left menu, navigate to Campaign and select Global Goals.
If this option is not visible on your panel, please contact your account manager.
On the Global Goal page, click on the Action button in the top right corner and click on Add New Goal. Set up the goal with the value, add the payout, etc.
Goal Title: You can provide any name for your goal that would help you differentiate the goal from others.
Goal Value: The value that you want to set for your goal. This goal value has to be the same at your end and the advertiser's end to track the goals effectively.
Goal Type: By default, it will be set to public, but if you want, you can even select private.
Goal Payout Model: You can either fix an amount for your revenue and payout or look to add this value in terms of percentage as well.
Send As Conversion: With this feature, you can choose to use the fraud score tool to send conversions by selecting "yes" or "no" from the dropdown menu.
Track multiple conversions: This feature will allow you to track your conversions with the transaction ID.
After clicking "save," your global goal will be created and implemented on all campaigns by default.
Case 1: To implement different payouts on a Global goal for any particular Campaign
Now, to implement the same in any particular campaign, open your respective campaign and click on the "Manage payout and goals" section.
In the Manage payout and goals section, go to Publisher-specific payout and add a new payout.
Select "All" for publishers to set your global goal for all publishers, and click on the "Goal" column to select any particular global goal. Herein, you will also be able to define the specific payout for any particular publisher or all publishers.
Case 2: When you don't want the global goal postback to be sent to any publisher
By default, global goals will be applied to all active campaigns. To prevent this from occurring for a specific campaign, navigate to the Campaign Settings, followed by the PostBack Settings, and then select the option to Add Global Goals and Block Publisher from the drop-down menu for blocking publishers. This will ensure that global goal postbacks are not fired for the selected publisher.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
