Overview
The Trackier Postback Settings Guide helps clients control which conversion postbacks should be sent to publishers and which should be blocked based on campaign goals and payout requirements. This helps businesses manage attribution more accurately and avoid sending unnecessary conversion events to publishers.
Postback settings are especially useful when campaigns contain multiple events or goals, but only selected events should trigger payouts or publisher notifications.
Why Postback Settings are Important
In affiliate and performance marketing, campaigns often track multiple events, such as:
Install
Registration
Purchase
Deposit
However, businesses may only want to:
Pay publishers for specific events
Fire selected postbacks
Restrict goal notifications
Without proper postback settings:
Publishers may receive unwanted conversion events
Incorrect payouts may occur
Reporting may become confusing
Optimization becomes difficult
Trackier helps clients control this using campaign-level postback settings.
For example, if you are running a CPI offer with two events, Install and Transaction, but only want to pay out for the Transaction event and not the Install event, you have the option to block the Install postback at the campaign level to prevent it from being sent to the publisher.
How to access it?
To access postback settings, navigate to a specific campaign’s settings and select Postback Settings.
How does it work?
By default, every publisher will get the postback for conversion and the public goal if you have added the publisher postback correctly.
If you add any publisher in the "BLOCK PUBLISHER" column, corresponding to the goal name, then apart from that publisher, everyone will get the postback.
If you add any publisher in the "ALLOW PUBLISHER" column, corresponding to the goal name, then only that publisher will get postback, and the others will not.
Note: You should either whitelist publishers on a goal or blacklist them. Do not use both, as the rule will be invalid.
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
