Overview
A postback (also known as a server-to-server or S2S postback) is a tracking method used to send conversion data directly from one server to another when a specific action is completed (such as an install, signup, or purchase).
Key Points:
Triggered when a defined conversion event occurs
Sends data directly between servers (no browser dependency)
More reliable than pixel-based tracking
Commonly used for tracking conversions, events, and payouts.
Types of Postbacks in Trackier
Trackier offers two types of S2S postbacks for tracking conversions:
Global Postback
Event Postback
Global Postback
A Global Postback is a single postback URL that tracks all conversion events.
Key Points:
One postback handles all events
No need to configure multiple URLs
Simple and quick to implement
Suitable for standard tracking setups
Where to Find Global Postback
You can locate the Global Postback in your Trackier dashboard by following these steps:
Step 1: Open Profile
Click on the Profile tab located in the top-right corner of the dashboard.
Step 2: Access Global Postback
Within the Profile section, you will find the Global Postback option.
From here, you can view and configure your global postback URL.
Event Postback
An Event Postback is used to track specific events individually, such as installs, registrations, or purchases.
Key Points:
Separate postback for each event
Provides granular tracking and control
Supports event-level reporting and optimization
Useful when different events have different payouts
Multiple URLs → each for a specific event
Where to Find Event Postback
You can locate the Event Postback within a specific campaign by following these steps:
Step 1: Open Campaign
Go to the desired campaign from your dashboard.
Step 2: Navigate to Conversion Tracking
Open the Conversion Tracking tab within the campaign settings.
Step 3: Enable Event Tracking
Select the “Add Goal Value” checkbox.
Note: For event postback, you can add &goal_value={event_name}
For example, https://track.vnative.com/acquisition?click_id={click_id}&security_token=ed450ab20f3352423947&goal_value={event_name}
Once enabled, you will be able to configure and access event-specific postbacks for that campaign.
Key Differences
Feature | Global Postback | Event Postback |
Scope | All events | Specific events |
Setup | Single URL | Multiple URLs |
Complexity | Simple | Detailed |
Use Case | General tracking | Event-level tracking |
Flexibility | Limited | High |
Broaden your knowledge:
Summary
Postback = server-to-server conversion tracking
Global Postback = broad, simple, all-in-one tracking
Event Postback = detailed, flexible, event-specific tracking
Both can be used together depending on your tracking and reporting requirements.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
