Trackier's built-in Shopify integration offers the ability to monitor campaigns, their unique identifier, order number, and order title. This will result in improved efficiency and eliminate the need for supplementary tracking links, affiliates, or collaborators. All daily Shopify operations can be seamlessly tracked using Trackier.
The clicks and the number of conversions that are reflected on the Shopify store would be tracked on the Trackier platform.
The setup process is very easy and does not require any additional technical knowledge.
The integration process has to be configured just once and would work for all the campaigns that you want to run through Shopify.
There are two methods of integrating with Shopify.
Manual Pixel Integration
Web SDK integration
This infographic will give you an overview of all the integration steps needed for a successful Shopify integration. All the steps are explained in this article.
Manual Pixel Integration
Navigate to Automation and click on E-Commerce, then click on Setup Instructions.
By adding Trackier’s JS pixel or the Image tag to the Shopify store, you can start tracking the conversions on the Trackier Platform.
Step 1-Offer setup and conversion tracking pixel
Shopify allows placing the conversion tracking pixel to track conversions. After creating the campaign, you can find the JS pixel in that particular campaign or in the Shopify Integration tab in Automation.
To generate the JS pixel in the campaign, go to the conversion tracking card and select the checkbox of JS tag.
Step 2-Placing pixel code in Shopify
Once you've generated the JS tag in the Trackier campaign, go to your Shopify store and select Settings. Click the checkout tab, then go to the order processing section, click the additional script, and enter the JS pixel or image tag that you obtained from the Trackier platform.
After placing the pixel, click "save" to continue.
Shopify Integration through WEB SDK
Web SDK is a simplified and more refined version of cookie-less tracking. You can easily generate the web SDK script from the panel itself and place it on the Shopify store to track all the orders that occur on any browser.
Step 1: Update the campaign URL
To implement the web SDK, it is mandatory to include the below-mentioned parameters in the campaign URL.
Step 2: Place the Static Script
The static script has to be placed on all landing pages. To do that, update Shopify's “theme.liquid” file.
In the “theme.liquid” file, place the static code just after the <body> tag.
To do that, go to: Online store > Themes > Action > Edit Code > theme. liquid
Step 3: Fetch the thank-you page pixel from panel
We have two options for the thank you page pixel
web sdk for GA
Trackier web sdk
This pixel can be generated from your panel by opening the campaign from the manage campaign section, going to the conversion tracking section, and selecting campaign or advertiser trackier Websdk depending on your needs.
Enable UTM Campaign check
If you are selecting trackier web sdk option in the tracking link section, then you have to enable UTM campaign check toggle from the basic campaign settings to ensure seamless tracking on both the ends.
Web SDK for GA ( Highly recommended )
This pixel can be generated from your panel by opening the campaign from the manage campaign section. Navigate to the Conversion tracking section, check the Web SDK for GA check box, and then fetch the specified pixel.
Your system will automatically add your account's domain and adv_unique id in your web SDK code.
Step 4: Add the thank you pixel to your thank-you page
To fire this pixel on the thank you page, go to the Shopify store > settings > checkout > under the order status page you will find the option to add the additional script.
Please refer to this doc by Shopify to gather more information.
After the setup is complete, it is recommended to test the integration by creating a test link in the Trackier panel and performing a test conversion. If the conversion is successful, the integration will produce a conversion containing the order id, order number, and order item information.
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