Overview
What is an Affiliate Manager?
Affiliate managers are individuals or teams responsible for managing an affiliate marketing program for a company or organisation. Their primary role is to oversee relationships with affiliates (publishers or marketers), ensure smooth campaign execution, and drive performance-based growth.
Affiliate marketing is a performance-based marketing strategy where companies collaborate with affiliates (publishers or marketers) to promote their products or services in exchange for a commission on each sale or action generated through their affiliate links.
Affiliate Managers play a key role in:
Managing affiliate relationships and onboarding partners
Monitoring campaign performance and traffic quality
Ensuring accurate tracking and reporting of conversions
Supporting affiliates to improve overall program performance
In simple terms, they act as the bridge between the company and its affiliates, ensuring both sides benefit from the partnership.
Permissions of an Affiliate Manager
Link Management: With this right, you can perform CRUD operations on the links in the campaign. If you want to provide only a few specific rights, you can do that as well, such as only view or only create.
Publisher-Specific Payout: In case you want to give permissions to your AFM to manage the payouts of the other publishers.
Invoice Management: This will allow the AFM to perform CRUD operations on the invoices.
Smart Link Access: In case you want to give smart link generation and view access to AFM.
Conversion Access: Full data access to the conversions and the ability to edit that conversion in case of any issues.
Sub-Id/Timezone Report: To give them access to view the timezone report.
Assign via Tags: In this option, if you select the yes checkbox, then the list of publishers related to the assigned tags will be displayed.
Permissions on KPIs
You can also define which KPIs (Key Performance Indicators) are visible to the Affiliate Manager for reporting purposes. This controls the data they can access while generating performance reports.
This includes visibility settings for:
Click reports
Conversion reports
Performance-related metrics
By configuring KPI permissions, you ensure that Affiliate Managers only see the relevant reporting data required for their role, maintaining both focus and data security.
Affiliate Manager Interface Overview
Within the Affiliate Manager interface, users do not have the ability to add new campaigns, advertisers, or publishers.
The panel primarily focuses on reporting and operational management, providing access to various performance insights such as:
Publisher reports
Daily and hourly reports
Click and conversion reports
Impression reports
CAP reports
Cohort reports
Comparison reports
Adjustment reports
Postback sent logs
Key Capabilities
As an Affiliate Manager, you can:
Save and manage reports
Edit payouts for assigned publishers
View and assign campaigns to specific publishers
Access Restrictions
As an Affiliate Manager, you will not have access to:
Creating new campaigns, advertisers, or publishers
The Customise section of the platform
You will only have access to the Smart Link feature when it is explicitly enabled and granted.
Affiliate Manager provides operational control over campaigns, reporting, and payouts within a restricted, role-based environment ensuring secure and scoped access.
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