Cookies play an important role in performance marketing because they help identify user interactions, such as:
Clicks
Visits
Conversions
Sessions
Attribution data
This helps Trackier correctly attribute conversions to the right traffic source or publisher.
Trackier collects the following cookie-related clients' data. Below are a few questions that you might want to know regarding the same.
Title of service provider of the cookies: Trackier
When are the cookies stored? It is a pixel-based campaign, and a unique click count feature has been enabled
What data is collected/processed? User IP and User Agent
Is data transferred outside the EU? No
Example Scenario
User Journey with Cookies
User clicks an affiliate ad
↓
Trackier stores tracking information in a cookie
↓
User visits advertiser's website
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User completes purchase later
↓
Trackier reads the stored cookie data
↓
Conversion gets attributed correctly
Result:
Accurate conversion tracking
Proper publisher attribution
Reliable campaign reporting
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
