Overview
Trackier collects and securely stores essential visitor data to ensure accurate tracking and reporting of campaigns. This includes information about user interactions, clicks, and conversions, which helps advertisers and publishers understand campaign performance in real time.
By analyzing this data, Trackier provides actionable insights for optimizing campaigns, detecting anomalies, and preventing fraudulent activity. All data is stored with strong security measures, ensuring privacy and compliance with global data protection standards.
The system balances performance and security by centralizing critical data while using distributed servers to handle dynamic requests efficiently, allowing advertisers to make informed decisions and maximize ROI.
DATA STORED BY TRACKIER
The following visitor information is stored by Trackier servers:
Unique User Identifier (UUID): Trackier stores visitor UUID information in the pseudonymized format.
For customers using the mmp integration option, Trackier servers store user agent data, including the device type and browser information. The following data is used for viewing MMP reports of your website visitors.
IP Address of the visitor in an anonymized format: You can configure the level of anonymization you want to implement by using the instructions here.
Referring URL to know from where the user came to your website.
Type of visitor—new or returning.
Location information such as country, city, and region: You can select what level of location information you want to store here.
Device information used to access the website, including the OS, user agent, mobile/tablet/desktop, and browser.
Time of the visitor action or goals data such as clicks, conversions, revenue/sale, and so on.
Device orientation and change behaviour for mobile devices.
HTML content of the webpage.
For custom dimensions, Trackier servers store encryption of user-typed data in the form.
GDPR Compliance
Trackier is fully committed to complying with the General Data Protection Regulation (GDPR) to ensure the privacy, security, and proper handling of visitor and campaign data. All data collected through Trackier’s platform is processed lawfully, transparently, and only for specific purposes such as campaign tracking, performance reporting, and fraud prevention.
Key GDPR measures implemented by Trackier include:
Data Minimization: Only essential visitor and campaign data is collected to provide accurate tracking and analytics without storing unnecessary personal information.
User Consent: All tracking, cookies, and data collection mechanisms are implemented in accordance with GDPR, ensuring proper user consent is obtained where required.
Right to Access and Erasure: Users’ data stored on Trackier servers can be accessed, updated, or deleted on request, giving full control over personal information.
Data Security: All data is encrypted both in transit and at rest, with strict access controls, regular audits, and security monitoring to prevent unauthorized access.
Global Data Handling: While backend servers are distributed across multiple countries for performance, all critical data is centrally stored in US East Data Centers, and cross-border transfers comply with GDPR standards.
By integrating GDPR compliance into its architecture and operational processes, Trackier ensures that advertisers can run campaigns confidently, maintaining both data security and user privacy across global operations.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
