Overview
Trackier stores only the essential visitor and tracking-related data required to facilitate affiliate, partner, and performance marketing operations efficiently and securely. The platform is designed to collect and process data necessary for accurate attribution, campaign tracking, reporting, fraud prevention, and performance optimization while maintaining a strong focus on privacy and data security.
The visitor data stored by Trackier may include information related to clicks, conversions, device details, browser information, IP addresses, timestamps, referral sources, tracking parameters, and user interactions associated with marketing campaigns. This data helps advertisers and publishers monitor campaign performance in real time, validate attribution, optimize traffic quality, and identify suspicious or fraudulent activities.
Trackier follows security-focused infrastructure practices to ensure that stored data remains protected through controlled access, secure storage mechanisms, and monitored systems. The platform is built to support scalable tracking operations while maintaining compliance with applicable privacy and data protection standards.
By processing only operationally relevant tracking data, Trackier enables businesses to make data-driven decisions, improve campaign efficiency, and maximize return on investment without compromising system reliability or security.
Why This Data Storage is Important
To accurately track clicks, conversions, and user journeys, certain visitor information is required.
This helps clients:
Attribute conversions correctly
Analyse campaign performance
Detect suspicious or fraudulent activity
Optimize traffic quality
Generate accurate reports
Without this data, reliable campaign tracking and attribution would not be possible.
DATA STORED BY TRACKIER
The following visitor information is stored by Trackier servers:
Unique User Identifier (UUID): Trackier stores visitor UUID information in a pseudonymized format.
For customers using the mmp integration option, Trackier servers store user agent data, including the device type and browser information. The following data is used for viewing MMP reports of your website visitors.
IP Address of the visitor in an anonymized format: You can configure the level of anonymization you want to implement by using the instructions here.
Referring URL to know from where the user came to your website.
Type of visitor—new or returning.
Location information, such as country, city, and region: You can select what level of location information you want to store here.
Device information used to access the website, including the OS, user agent, mobile/tablet/desktop, and browser.
Time of the visitor action or goals data, such as clicks, conversions, revenue/sale, and so on.
Device orientation and change behaviour for mobile devices.
HTML content of the webpage.
For custom dimensions, Trackier servers store encryption of user-typed data in the form.
GDPR Compliance
Trackier is fully committed to complying with the General Data Protection Regulation (GDPR) to ensure the privacy, security, and proper handling of visitor and campaign data. All data collected through Trackier’s platform is processed lawfully, transparently, and only for specific purposes such as campaign tracking, performance reporting, and fraud prevention.
Key GDPR measures implemented by Trackier include:
Data Minimization: Only essential visitor and campaign data is collected to provide accurate tracking and analytics without storing unnecessary personal information.
User Consent: All tracking, cookies, and data collection mechanisms are implemented in accordance with GDPR, ensuring proper user consent is obtained where required.
Right to Access and Erasure: Users’ data stored on Trackier servers can be accessed, updated, or deleted on request, giving full control over personal information.
Data Security: All data is encrypted both in transit and at rest, with strict access controls, regular audits, and security monitoring to prevent unauthorized access.
Global Data Handling: While backend servers are distributed across multiple countries for performance, all critical data is centrally stored in US East Data Centres, and cross-border transfers comply with GDPR standards.
By integrating GDPR compliance into its architecture and operational processes, Trackier ensures that advertisers can run campaigns confidently, maintaining both data security and user privacy across global operations.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
