At a Glance: This article provides a detailed explanation about two types of system generated postbacks which can be shared with advertiser.
Conversion tracking is a way of measuring the effectiveness of an online advertising campaign. It allows you to track and measure how many people that have seen your ad have gone on to become customers.
Options Under Conversion Tracking:
Campaign Advertiser Global Postback
Network Global Postback
Campaign Advertiser Global Postback:
Campaign advertiser global postback is system-generated postbacks that vary from advertiser to advertiser depending on the campaign.
Network Global Postback:
Network Global Postback is a system-generated postback which is same across all advertisers, regardless of the campaign.
It is recommended to use Network Global Postback when integrating with an MMP such as Appsflyer, Branch, etc., as this would be just one postback for all the campaigns.
Note: The system-generated postbacks can be shared with the advertiser. These postbacks need to be placed on their end with their respective macros so that the postbacks can be triggered.
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