At a Glance: This article provides a detailed explanation about two types of system-generated postbacks which can be shared with advertisers.
Conversion tracking is a way of measuring the effectiveness of an online advertising campaign. It allows you to track and measure how many people that have seen your ad have gone on to become customers.
Options Under Conversion Tracking:
Campaign Advertiser Global Postback
Network Global Postback
Campaign Advertiser Global Postback:
Campaign advertiser global postback is a system-generated postback that varies from advertiser to advertiser depending on the campaign.
Network Global Postback:
Network Global Postback is a system-generated postback which is the same across all advertisers, regardless of the campaign.
It is recommended to use Network Global Postback when integrating with an MMP such as AppsFlyer, Branch, etc., as this would be just one postback for all the campaigns.
Best Practices
Use Network Global Postback for simpler MMP integrations
Always verify macro-mapping before going live
Test postbacks using sample conversions
Keep separate postbacks only when advertiser-level customization is needed
Notes
System-generated postbacks must be shared with advertisers
Advertisers need to implement the postback on their end
Proper macros must be used for accurate tracking
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