Overview
Tracking multiple conversions means that our system is able to identify and record multiple actions or interactions made by a customer on our platform. This can include purchases, sign-ups, clicks, or any other desired actions. By tracking these conversions, we are able to gain a better understanding of our customers behaviour and how they engage with our platform, which helps us make informed decisions about how to improve our services and user experience.
In Trackier, multiple conversions tracking means the ability to record more than one conversion event using the same click ID from a single user journey.
Instead of tracking only one action (like a sale), you can track multiple actions such as:
lead form submission
sign-ups
purchases
app installs
secondary events (upsells, bookings, etc.)
What is it used for?
This feature is used when a single user performs multiple valuable actions in a funnel.
Example:
User clicks an ad
Submits a lead form (Conversion 1)
Later makes a purchase (Conversion 2)
Then upgrades plan (Conversion 3)
All of these can be tracked under the same click session.
Options available for the tracking of multiple conversions:
Tracking options explained
1. Yes
Every conversion with same click ID is recorded separately
✔ Best for full multi-event tracking
2. Yes with Txn ID (Recommended default)
Uses transaction ID + click ID
Prevents duplicate counting
Most accurate method for e-commerce / structured flows
Note: Having a transaction id in this parameter (txn_id) is not mandatory. Your advertiser can also provide the timestamp or user ID, if necessary.
3. No (same click ID, different txn ID)
Treats multiple conversions as single if logic overlaps
Used in specific setups (like gaming funnels)
4. No (same txn ID)
If txn ID is same, only one conversion is counted
Prevents duplication in repeated requests
Note: Both the options of "No (with same click ID different txn ID)" and "No (with same txn ID)" are majorly utilized by clients in the igaming industry.
Where else it applies
This setting is not only at campaign level but also:
Goal configuration level
Conversion tracking setup during campaign creation
Both must match for accurate tracking.
(Reference: campaign setup + goals in Trackier system)
Track Multiple Conversion in Goals
Note : The 'Track Multiple Conversions' feature is also included when creating a goal. To ensure accurate tracking, the configuration in both the campaign and the created goal should be identical.
Conclusion
Multiple conversion tracking in Trackier allows you to capture the full user journey instead of just a single action, giving a more accurate view of campaign performance.
In simple terms:
It enables Trackier to record every meaningful step a user takes after a click, not just the final conversion.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
