Overview
Trackier’s default tracking domain, gotrackier.com, is already whitelisted by Google. This means there is no need to whitelist subdomains associated with this domain.
Only independent custom domains need to be submitted for Google Click Tracker certification and whitelisting.
To whitelist your domains, Google requires clients to submit a certification request along with all domains that have to be whitelisted. During the review process, Google verifies that the tracking links used in Google Ads campaigns must include the force transparent parameter to ensure proper validation and compliance.
Use Case
Running Google Ads with custom tracking domains
Avoiding “Uncertified Click Tracker” policy violations
Using independent tracking domains with Trackier
Updated Google Certification Process
Google has updated the Transparent Click Tracker Certification process. The older public Google Form may no longer accept responses because Google now processes certification requests only during a specific yearly application window.
Note:
Google currently accepts certification applications during the following period each year: 1st September to 30th November
Applications cannot be submitted outside this window.
Review Google’s Official Click Tracker Guidelines
Google now requires click trackers to follow strict transparency rules, including the following:
Visible redirect parameters in tracking URLs
Transparent redirect chains
No hidden backend redirects
Proper URL parameter handling
Please click here to know the official guidelines from Google for third-party click tracking services.
Certification Submission
Google appears to have restricted or replaced the old public form. Most companies now:
Contact Google Ads support directly.
Work through Google account managers
Apply during the official submission window
Provide technical documentation and business details
Check Certified Trackers List
Google maintains a list of approved certified click trackers.
Reference page: Google Certified Click Trackers Info
Rejection reasons:
Google may reject applications if:
Redirects are not fully transparent.
Business information is incomplete.
Tracking URLs use hidden backend redirects.
URL paths behave inconsistently.
Fill out the application:
In order to whitelist, you need to fill out a form with all the domains that you wish to have whitelisted. Be sure to include all domains since they must all be passed over for approval in order to be whitelisted.
If Google is no longer accepting responses, then the recommended steps are:
Contact your Google Ads representative or Google Ads support
Apply during the September–November application window
Overview of the sections of the form
Request Type:
If you already have Google certification for your domains and want to add more, select 'Yes'; otherwise, select 'No'.
The next 13 questions (from ‘request type’ to ‘product name’)
These questions are specific to your company and need to be filled in as per the requirement.
Are there already Google Ads advertisers that use your click-tracking service? Is your Clicktracker already in use on Google Ads by your Customers?
For this question, both agencies and brands have to fill in ‘NO’ as they are not use click-tracking software like Trackier.
Privacy Policy URL:
Clients need to provide their privacy policy URL here.
Does your privacy policy cover these new domains? The Privacy Policy that you provide for your Clicktracker technology.
The answer should ideally be 'yes'; otherwise, Google will request changes to the privacy policies submitted.
Please provide the domains you wish to certify and a full working example of a click tracker used by your customers in their advertising. The domain(s) that you are using for your click tracker technology.
Here, the client needs to provide all the domains they wish to certify.
Please share the transparency parameter you use in your click tracker
Here, the following needs to be submitted: &url=https://example.org/&force_transparent=true
Do you already comply with our transparency guidelines?
‘Yes’ needs to be selected.
Is the domain set in public registration?
This is a client-specific question, and they need to answer accordingly. This is for the ones who may have GDPR restrictions.
All of the above questions are mandatory, and at the end, you have the option to ask any additional questions if there are any.
Relax and Wait
Once you have finished and submitted the form, all you have to do now is wait. Google will review your form and domains and let you know when everything has been whitelisted. Google typically takes around 7-10 working days to respond to the submission.
Tips:
Submit all domains in one request
Use transparent tracking URLs only
Always include the force transparent parameter
Double-check domain spelling before submission
Monitor Google Ads policy notifications regularly.
Broaden Your Knowledge
Need Instant Resolution?
We want to assure our customers that Trackier provides an in-house customer support team available for instant query resolution. You can reach out to us via email at support@trackier.com or directly engage with our in-house agents through our live chat feature.
