Overview
Amazon integration with Trackier allows you to easily track and manage your Amazon affiliate campaigns. This integration enables you to seamlessly connect your Amazon account with Trackier, giving you access to real-time data and analytics for your campaigns.
With this integration, you can easily track clicks, conversions, and revenue generated from your Amazon affiliate links.
For instance, you have recently made a purchase directly from the Amazon store, while I make purchases through Amazon using a tracking link. When we request conversions from Amazon, they provide us with a comprehensive list of all conversions, and we are able to select our own conversions. The information provided by Amazon includes a click ID for each conversion, which we use to track and bring to our panel. If a click ID is not present, it indicates that the conversion is organic, and we disregard it.
Why Use Amazon Integration?
The Amazon Integration in Trackier is used to automatically fetch and track conversions generated through your Amazon affiliate links. Instead of manually comparing sales data from Amazon with clicks recorded in Trackier, the integration connects both platforms and maps the conversions automatically.
This helps you identify which clicks resulted in purchases, measure campaign performance more accurately, and track the revenue generated from your Amazon affiliate traffic.
Note: The Amazon integration will only function on the website and not on the app.
Benefits of Amazon Integration
Integrating Amazon with Trackier provides several advantages:
Automatically fetches conversions from Amazon without any manual effort
Tracks clicks, conversions, and revenue in one place
Helps identify which conversions were generated through your tracking links
Filters out organic sales and only records conversions linked to your campaigns
Improves visibility into campaign performance and affiliate ROI
Saves time otherwise spent manually reconciling Amazon reports with Trackier data
Displays conversion logs and messages to help you understand which conversions were mapped successfully
For example, if multiple users make purchases on Amazon, only those purchases that contain your Trackier Click ID will be recorded in your panel. Any purchase without a Click ID is treated as an organic conversion and is ignored.
Setting up Amazon Integration
Steps:
To set up the Amazon integration, go to the Automation tab and select E-Commerce. From there, click on Integration and choose Amazon integration.
Once you click on the Amazon integration, you'll be directed to the following window.
Here are a few steps you will need to complete in order to integrate with Amazon:
Enable: In order to activate the integration, you will need to enable the button.
Username: You'll need to submit a request to the Amazon Support Centre, and they will provide you with the username.
Password: You'll need to submit a request to the Amazon Support Centre, and they will provide you with the password.
NOTE: The API credentials are separate from the login credentials you use to access the Amazon Associates panel.
When submitting your request, you can refer to the following URL:
This will help Amazon Support better understand the specific type of credentials you require.
Store ID: You can find your Store ID in the top-right corner of your Amazon Associates account.
Note: The conversion is retrieved from the store ID provided by Amazon.
Please ensure that you include your store ID in the default URL against the Tag parameter.
For instance, if the store ID is a01hbrc-12, the corresponding URL would be:
https://www.amazon.com?tag=a01hbrc-12&ascsubtag={click_id}
Date: This section displays the actual dates and times of the logs.
Message: You will find the logs here that show which conversions were retrieved and which ones were not. Only conversions received through our tracking link will be counted. Any organic conversions, meaning those not through our tracking link, will unfortunately not be received. All this information will be displayed in the messages.
Note 1: The key thing to note is that the data we receive is from the previous day, but we make sure to map it accordingly. For example, if today is the 25th of June and we receive information from the 24th of June, we will map it on the panel with the corresponding date of the 24th of June.
Note 2: When we receive data, the transaction ID is not being passed along. So, if a customer cancels an order, we need a transaction ID in our panel for our client's reference. To do this, we take the click ID and add the sale amount, and then display it as the transaction ID.
Product Capabilities & Current Features
The Amazon Integration currently supports the following capabilities:
Automatic import of Amazon conversion data
Recording only tracked conversions and ignoring organic traffic
Displaying logs for:
Successfully recorded conversions
Any errors or missing data
Mapping conversion dates correctly, even when Amazon provides the data a day later
Generating a reference Transaction ID when Amazon does not provide one
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
