In Trackier, you will get all advanced analytics regarding the Fraud detected on clicks and conversion level. It's always beneficial to optimize based on the stats you have. For that, Trackier has developed the advanced analytics and reports section for fraud conversions.
TABLE OF CONTENTS
Fraud Analytics
- You will see this option as part of Actions under the Anti-fraud rule
Most Fraudulent Campaign
This widget will give you analytics about which campaign have the most fraud conversions, you can see the rejection rate, and based on the analytics you can take action.
Most Fraudulent Publisher
This widget will give you analytics about which of your publisher is sending the most traffic fraud and bringing the most fraud conversion on the table, these are sum up based on all the rules you have set while creating the anti-fraud rule.
Most Fraudulent Countries
This widget lets you know from which geo most of the fraud traffic is coming.
Gross conversions and Rejected Conversions
You can see the number of gross conversions along with potential fraud conversions and rejected conversions
Fraud Report
- To access the fraud report on the same page click on Action > Fraud Report or you can access the same from the dashboard, go to Reports -> Additional Reports -> Fraud Report.
Once you have opened the report, you can adjust the filter on which KPI you want to check the fraud report.
- You will see the campaigns along with the number of gross conversions and the number of rejected conversions. Along with that stat, you will see the percentage of conversions which got rejected due to fraud rules.
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We have now added an option to "Group by" via Fraud reasons. So, now you can directly see the reason of the rejected conversion in terms of one of the columns of the report. If in a particular campaign there is more than 1 reason for rejection the rows will be split into 2 to show the same.
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