In Trackier you will get all advance analytics regarding the Fraud going on clicks and conversion level. It's always good to optimize based on the stats you have. For that, Trackier has developed the Advance Analytics and Reports section for Fraud Conversions. 


Where to find Analytics reports?


To access the fraud Report and Analytics go to Automation>>Anti-Fraud Tools>> Action>>Reports & Analytics



Note

Through this Analytics tab, you will be redirected to a page where you can have an overview of the rejected conversions. Details regarding the fraud campaign and the source can also be found from there itself.




Fraud Analytics


Most Fraudulent Campaign


This Widget will give you Analytics about which campaign have most fraud conversion, you can see the rejection rate, and based on the analytics you can take action.



Most Fraudulent Publisher


This widget will give you analytics about which of your publisher is sending most traffic fraud and bringing most fraud conversion on the table, these are sum up based on all the rules you have set while creating the anti-fraud rule.



Most Fraudulent Countries


This widget you let you know which geo has most fraud traffic from.



Fraud Report


To access the fraud report on the same page click on Action > Fraud Report or same you can access from dashboard Reports > Fraud Report.


once you are inside the report you can adjust the filter on which KPI you want to check fraud report.



Once you have thought of all the group by KPI click on search and you will get a deep insight into fraud conversions.


Note

If you click on the numbers in "Rejected Conversion" Column then you will get popup with more information about rejected conversions.


With this, you will have an Idea from which Anti-fraud rule, what % of conversion got rejected.


Tip

  • Use Conversion Log to get details of each fraud conversion individually. 
  • Use Status "rejected".
  • Select filter "fraud Reason" and other KPI needed.
  • All fraud conversion status would be "Rejected".