At a Glance: This article will help you understand how to use the anti-fraud tool to combat fraudulent activities in your campaigns.
Overview
Trackier offers an integrated anti-fraud solution designed to address the issue of fraudulent traffic and maintain favorable relationships with your advertisers, potentially saving you financial losses and ensuring the vitality of your business. Additionally, our platform provides comprehensive analytics and reports specifically tailored to monitor and address incidences of fraudulent traffic, affording you the opportunity to take decisive action when necessary.
Where to find Anti-Fraud Tool ?
Click on Automation, navigate to Anti-Fraud Tools , search for Trackier and click on Config.
Once you click on 'Config' you will be redirected to the page where you will be able to set the constraints (if any) and set multiple rules and actions for them.
Adding Fraud Rule
Below-mentioned are the steps to setup Anti-Fraud rules.
Step 1: Add Fraud-Rules
You will be redirected to the 'Manage Fraud Rules' page, where you can manage your previously created rules and also, after clicking on the Actions button, you can create a new rule for your panel.
Step 2: Setup Filter
Setup filters will allow you to add certain targeting to your rules based on the advertisers, publishers or campaigns and scope.
Name: Set the name for your rule, and the rule will be visible in the Manage Fraud Rules page by the same name.
Scope: This will allow you to select whether you want to check the fraud data only for clicks, conversions, or both.
Advertisers: This option will allow you to include or exclude advertisers to which you want to apply this rule.
Campaigns: This option will allow you to include or exclude campaigns that you are trying to apply this rule.
Publishers: This option will allow you to include or exclude those publishers for whom you are willing to apply this rule.
Note: It is mandatory to give your rule a name, otherwise you will not be able to move on to the next step.
Step 3: Setup Restrictions
Basic restrictions will be the primary step where you will see the multiple rules that you want to apply to the campaigns that are running live. Find the description of every rule mentioned in the screenshot below.
DataCenter Traffic Block - We have a helpful database of data centre IP addresses, including AWS and GCP, to assist you in identifying and blocking bot networks. By utilizing this resource, you can easily detect and track potentially fraudulent traffic from different publishers. As an example, if a session originates from an address within Amazon's AWS data centre range, it is unlikely to be legitimate.
Proxy Traffic Block - This is the list of Proxy Types we can detect and block the IP addresses associated with these Proxy types. We maintain a real-time database of public web proxies, so we can see sessions from them. So that no proxy traffic conversion gets validated.
Blacklist IP Block - In this, all the blacklisted IPs by different ISP block all conversions from IP addresses known to perpetrate fraud, as well as anonymous IP addresses.
Unknown Device Block - In this, all the crawlers and emulator-type devices are blocked, we maintain the pattern and accordingly block the conversion from this type of traffic.
Block Empty Device ID - This option rejects all the clicks coming from devices without GAID or IDFA. IOS 14 and above will not be checked for this rule.
Validate Device ID - If this rule is enabled, all the clicks coming from devices with an invalid GAID or IDFA will get rejected. IOS 14 and above will not be checked for this rule.
Unique IP Conversion: If you enable this rule, you will see that only one conversion will get recorded through one IP. Multiple conversions from the same IP or the same subnet of the IP will be blocked. We do have the option now for conversion IP as well.
Step 4: Setup CTIT Rules
CTIT Rule is a bit different from the rules that are set in the previous step. A condition is required to be fulfilled to take any action out of this rule. Please take a look at the description of this rule in the below image.
CTIT Rule(Click To Install Time or Conversion Time): This helps you in case a bot is filling out the form or installing an APK, so you can set time with conditional logic, and if the conversion is less than or greater than the time set, then that conversion and goal associated with that click id will get cancelled. Rules will be applicable from click time.
Use time stamp if you want to set rule on the basis of time, Start time should be less than end time. If you don't want to set the rule on time basis then, leave it blank.
In case you want to apply this CTIT rule to all the goals except 1 or 2, You can do that by mentioning the goal you wish to include.
In case you want to cancel all conversions from the blocked click ID list you can tick on the box for the same.
Step 5: Setup ITET Rule
ITET rule i.e. Install to event time through which you explicitly mention the desired time between install and event, post which any conversion will be marked as fraud and hence will be rejected.
Mention the goal and event name along with the condition that you want to apply and time in seconds, minutes, hours or days.
For instance, if you provide "Default Goal" as install and “Demo purchase” as event and apply the logic of greater than and value is less than 5 sec, that means if the conversion time between these two goals is more than 5 sec it will be marked as fraud and rejected by ITET rule.
Step 6: Setup Action
The final step in setting up the fraud rule is to set an action for the fraud traffic that is accumulated. As mentioned at the beginning of this article, Trackier provides you with the option to set the course of action for the fraud traffic that is recorded.
You can either allow the Fraud traffic or you can block the fraud traffic depending upon your requirement.
Allow Traffic and mark as Fraud: By selecting this option you are allowing the traffic for the campaign, but in the notes, it will show as Fraud click.
Block Traffic and Mark as Fraud: By selecting this option you are blocking the traffic which will reject the click and mark it as fraud.
Once the rule is set, you can easily access the reports and analytics part of the fraud tools to check the performance of the campaigns and publishers.
If you want to know more about reports and analytics, please read this article.
Expand your Knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
