What is the Click Report?
The Click Report logs every click recorded on your campaign tracking links, giving you detailed information about each individual click — including the publisher who sent it, the device and location of the user, the click ID, and whether the click was accepted or rejected.
Unlike aggregated reports that show totals, the Click Report operates at the individual click level, making it particularly useful for investigating specific click IDs, debugging tracking issues, and analyzing traffic quality from individual publishers or sources.
Why Use the Click Report?
Investigate specific clicks using click ID or IP address for attribution troubleshooting
Identify rejected clicks and understand why they were blocked
Analyze traffic quality by device type, browser, OS, connection type, or geo
View publisher and source-level click data without aggregation
Monitor intraday click activity using time-based filters
Reporting Attributes
Once the click is stored via the macros, you can see several details about it, such as through which publisher it was received, on which campaign it was received, the device type, the date on which it happened, the unique click ID and any other attribute you wish to see.
Available Filters
Use the filters below to narrow your Click Report to exactly the data you need. Multiple filters can be applied simultaneously.
Filter | Description |
Timezone | View click data adjusted to your selected timezone |
Campaign | Filter by a specific campaign name |
Publisher | Filter by a specific publisher name |
Click ID | Search for a specific click using its unique Trackier click ID |
Click IP | Search for clicks originating from a specific IP address |
Source | Filter by the traffic source from which the clicks were received |
Sub ID | Filter by the sub-ID or source ID passed by the publisher in the source parameter |
Sub ID Value | Filter by the specific sub-ID value provided by your publisher |
Is Unique | Set to Yes to show only unique clicks (one per user) |
Is Rejected | Set to Yes to show only rejected clicks |
Start and End Time | Define a custom time range to view clicks within a specific window |
Report options
You can add more columns or attributes to the report if you wish, such as Device brand, app name, fraud reasons if you want to see rejected clicks as well, etc.
Report Columns
The Click Report displays the following columns by default, and additional columns can be added based on your needs. Below is a description of every available column:
Publisher & Campaign Details
Column | Description |
Publisher Name | Name of the publisher who sent the click |
Publisher ID | Unique ID of the publisher who sent the click |
Campaign Name | Name of the campaign the click was recorded on |
Publisher Campaign ID | The campaign ID on the publisher's end |
Smart Link | The smart link through which the click was received, if applicable |
Referrer Campaign | The originating campaign that referred this click — relevant when a campaign uses fallback routing (e.g., Campaign 1 has a CAP and routes traffic to Campaign 2; Campaign 1 is the referrer) |
Traffic & Location Details
Column | Description |
IP Address | The IP address of the user who clicked |
Country | Country code of the user's location |
City | City from which the click originated |
Region | Region or state from which the click originated |
Latitude | Latitude coordinate of the user's IP address |
Longitude | Longitude coordinate of the user's IP address |
Carrier | Internet service provider of the user |
Connection Type | Type of internet connection used — cellular, cable, dialup, etc. |
Device & Technical Details
Column | Description |
Device | Device type of the user — mobile, desktop, tablet |
Device Language | Language setting of the user's device |
Operating System | OS of the user's device — Android, iOS, Windows, Linux, etc. |
Browser | Browser used by the user at the time of the click |
IDFA | Apple's Identifier for Advertisers — the iOS device ID passed with the click |
Android ID | The Android device ID of the user |
App ID | Unique app ID from the Apple App Store or Google Play Store (relevant for CPI campaigns) |
App Name | Name of the app associated with the campaign (relevant for CPI campaigns) |
Tracking & Attribution Details
Column | Description |
Click ID | The unique 24-character Trackier click ID generated for this click |
Source | The traffic source value passed by the publisher |
Source Encoded | Encoded version of the source value |
Landing Page | The landing page the user was directed to after clicking |
Publisher Impression ID | The impression ID on the publisher's end |
FBclid | The Facebook click ID passed with the click — used for Facebook attribution |
Note | A system-generated note providing additional context about the click (e.g., rejection reason) |
Financial Details
Column | Description |
Payout | The payout amount defined for the campaign |
Revenue | The revenue amount set for the campaign |
Currency | The currency of the campaign |
Note: Sometimes you might see the click rejected reason as IMG_PIXEL which indicates that the click has been rejected by the system as it was received by pixel, as it might be a bot or fraud click.
If you want to approve the clicks received from pixel, you can contact your account manager as Trackier has a workaround for that request.
Note: A click referrer is the source (e.g., website or social media) where a user clicks on an affiliate link. It helps track where the traffic is coming from.
Example: An affiliate promotes a product on their blog. When a user clicks the link, the blog's URL ("https://www.google.com") is recorded as a click referrer.
This helps advertisers identify which sources drive clicks and optimise campaigns accordingly.
Conclusion
The Click Report is your most granular tool for understanding traffic quality and diagnosing tracking issues at the individual click level.
By combining filters like publisher, source, click ID, and rejection status, you can quickly surface the data you need whether you are investigating a specific click, auditing publisher traffic, or analyzing geo and device patterns across your campaigns.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
