Advertiser reports in Trackier are a valuable feature for tracking and analyzing the performance of your advertising campaigns. These reports provide detailed insights into the performance of your campaigns, including metrics such as clicks, conversions, and revenue.

With advertiser reports, you can easily track the success of your campaigns and make data-driven decisions to optimize your advertising efforts. You can also use these reports to identify any areas that may need improvement and make necessary adjustments to improve your overall performance.
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Go to Report from the side menu and click on Advertiser Report.
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In the advanced filter report for advertisers, you will have access to various groups and reporting choices. This allows you to choose the specific data points you wish to include or exclude in your report. By utilizing the report filter, you can personalize and refine the data displayed in your advertiser report. This feature can assist you in examining specific data points and making well-informed choices for your campaigns.
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​Campaign: Name of the campaign.

Campaign ID: Unique campaign ID

External offer ID: An external offer ID is available on the other platform; for example, if a campaign has been fetched via API, then it will come with an external offer ID.

Campaign Long ID: It is used while making operations through the API.

Campaign status: It replicates the status of the campaign. It can be categorized as active, pending, paused, disabled, deleted, suspended, and expired.

Campaign GEO: GEO of the campaign where it is targeted to be run.
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​Account Manager: Name of the Account Manager that is selected while creating the campaign.

Objective: Objective of the campaign (CPA, CPS, CPL, CPC, etc)

Publisher: Name of the publisher assigned; this filter is used to view the reports publisher-wise.

Publisher ID: Unique publisher ID; this filter can also be used to view the data publisher-wise.

Publisher Long ID: It is used while making operations through the API.
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​Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.
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​Parent Publisher: This allows you to view the performance of your campaigns based on the parent publisher they are associated with. This can be useful if you are running campaigns with multiple publishers and want to see which ones are driving the most clicks.
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​Parent Publisher Id: This filter can also be used to view the data parent publisher-wise.
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Source: Name of the publisher's publisher.

Publisher Manager: The publisher manager is assigned to the publisher who made that conversion.

Advertiser: Name of the advertiser who created or gave that campaign to the publisher.

Advertiser Manager: Name of the advertiser's manager who is assigned to your panel.

Currency: The currency of the campaign.

Goal ID: Goal ID for which conversion has occurred.

Goal Name: Name of the goal created in the campaign; this filter is used to view the report goal-name-wise.

Smart link: It replicates that for which smart link conversion has been made.
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Referrer campaign: The conversion that is referred by a different campaign (For example, if there is a Campaign 1 where CAP or targeting is applied and Campaign 2 is set as the fallback campaign for it, in that case, campaign 1 is the referrer campaign for Campaign 2)

Referrer campaign ID: Campaign ID of the referrer campaign.
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​Coupon Code: This allows you to filter the click data based on the specific coupon codes used by your customers.

​Campaign Vertical: This allows you to filter your click data by specific campaign verticals. This can be useful if you want to analyze the performance of a particular campaign vertical or compare the performance of different verticals.

Landing Page: The landing page on which the user has landed after clicking on the publisher's link.

Landing Page ID: It refers to the unique ID of the landing page.
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​LP Billing Company: This allows you to filter your click report by specific billing companies. This can be helpful if you want to track the performance of a particular billing company or compare the performance of different billing companies.

Operating system: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)

Device: Device type of the user (i.e Computer, mobile)

Country: The country code of the country from which the user has made this

conversion.

Hour: To view the data hour-wise, determine the number of clicks received during each hour of the day.

Date: To view the data date-wise.

Month: To fetch the campaign data month-wise.

Week: This filter tells you the number of weeks for which you are viewing the data.

Year: This option is used to view the data year-wise.

Category: You can assign a category to the campaign during its creation; the same will be visible in this filter option (for example, news, tech, politics, entertainment, etc)

App ID: Every app store, like Apple Store or Play Store, has a unique app ID associated with it (specific to CPI campaigns).

App Name: Name of the app for which the campaign is being run (CPI-specific).

​Unique clicks: number of unique clicks received on the campaign.

Rejected clicks: The number of rejected clicks might be due to targeting or any other postback settings.

Clicks: Number of clicks on the campaign.

Gross clicks: The number of gross clicks included rejected, approved, and all clicks on the campaign.

Impression: Number of impressions received on the campaign; please click here to read about impressions.

Rejected impressions: number of rejected impressions due to postback settings or targeting.

Campaign revenue: it is a fixed revenue amount that is set in the campaign.

Campaign payout: it is a fixed payout amount that is set in the campaign.

Payout: Total payout amount made in this campaign.

Revenue: Total revenue amount made in this campaign.

Profit: The profit amount made by this campaign.

Approved conversions: Number of approved conversions.

Earnings per click: The amount set by the advertiser per click.
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​Click-through rate (CTR): It represents the percentage of people who clicked on a specific link or advertisement, out of the total number of people who viewed it.

Conversion Rate: The conversion rate is essentially the proportion of conversions; for example, if a campaign receives 1000 clicks and results in 100 conversions, the conversion rate would be 10%.

Sale Amount: Sale amount received in postback.
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Pending conversion: number of conversions that are pending to be approved by the advertiser.

Cancelled conversion: number of the cancelled conversions by the advertiser.

Rejected conversions: number of rejected conversions by system.

Extended conversions: the number of conversions for which the hold period is set—you can read about it here.

Gross conversions: Number of gross conversions, including rejected, pending, approved and cancelled conversions

Gross revenue: The gross revenue amount includes the whole pending and approved revenue amount.

Gross profit: The gross profit includes the whole profit amount, including pending, approved, etc.

Pending sale amount: The sale amount that is pending to be approved.

Gross sale amount: The gross sale amount includes the whole pending, approved sale amount, etc.

Pending payout: payout amount that is pending to be approved.

Pending revenue: revenue amount that is pending to be approved.

Extended sale amount: The sale amount of Extended conversion (the number of conversions for which the hold period is set—you can read about it here.)

Extended payout: The payout of extended conversions.

Extended revenue: the revenue of extended conversions.

ROI: Release order ID

RPU: RPU stands for revenue per user, which is calculated (gross revenue/gross conversion)

CPA: CPA stands for cost per acquisition
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Once completed, you have the option to save the report by providing a name for it. Simply access the action button within the advertiser report and select "Save Report" to save the specific advertiser report. Alternatively, you can also use the direct button to "Save Your Report."
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You can download the reports as well by clicking on the "Download Button" option and choose the date range for which you want the results.
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We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
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