Overview
To help you monitor campaign performance, Trackier generates an Impression Report that provides detailed insights into the number of times your ads are displayed.
An impression refers to each instance when your advertisement is shown to a user, regardless of whether it is clicked or not. It helps you understand the reach and visibility of your campaign.
The Impression Report includes key details such as the total number of impressions for a specific campaign, impressions delivered by individual publishers, and other performance breakdowns to help you analyse traffic quality and exposure effectively.
Impression Report
Navigate to the Reports section from the side menu and select Impression Report.
Choose your desired date range using the calendar, then refine the data by applying relevant filters through the Filter option.
You can also download the report using the download icon for further analysis.
To know more about impression tracking click here.
Example Use Case:
Suppose you are running a mobile app install campaign across multiple publishers.
You notice that Publisher A is generating a very high number of impressions but very few clicks, while Publisher B has fewer impressions but significantly higher clicks and conversions.
Using the Impression Report, you can quickly identify that Publisher A’s traffic may not be highly relevant or engaging, while Publisher B is delivering more qualified users. Based on this insight, you may choose to optimize budgets by reducing spend on Publisher A and scaling Publisher B.
Impression Report Attributes
Once the impression is recorded, you can see several details about it, such as through which publisher it was received, on which campaign it was received, and any other attribute you wish to see.
You can filter out the reports on the basis of campaigns, publishers, advertisers, and sources. There are a lot of other reporting options as well.
Filters in Reporting Options:
Impression ID: In case you remember the impression ID, you can enter that as well.
Campaign: Explicitly enter the campaign name for which you want to see the impressions.
Publisher: Enter the publisher's name.
Advertiser: Enter the advertiser's name.
Source: Publisher's publisher.
IDFA: This filter option allows you to see the information received in IDFA, which is the Apple ID of the user.
App ID: Every app store, like the Apple Store or Play Store, has a unique app ID associated (specific to CPI campaigns).
App Name: Name of the app for which the campaign is being run (CPI-specific).
Android ID: This field contains the Android ID of the user.
Landing Page: The landing page on which the user has landed after clicking on the publisher's link.
Payout: The payout that has been defined for that campaign.
Revenue: revenue that has been set for that campaign.
Smart link: For which smart link has the conversion been made.
IP Address: IP address of the user.
City: Name of the city from which the user has made this click.
Region: Name of the region from which the user has made this click.
Carrier: Internet service provider.
Browser: Name of the browser using which the user has made this conversion.
Operating system: Name of the operating system of the user's device (i.e Android, Windows, Linux, IOS)
To get the most value from impression data, follow these tips:
Regularly compare impressions with clicks (CTR analysis) to evaluate engagement quality
Monitor publisher-level impressions to ensure traffic consistency and authenticity
Set benchmarks for expected impression volumes per campaign or traffic source
Look for sudden spikes or drops in impressions to identify tracking or traffic issues early
Use impression trends alongside conversion data for complete performance analysis
Broaden your knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
