Overview
Global Postback is used to receive conversion updates from advertisers directly into Trackier. The Global Postback URL is shared with advertisers so that whenever a conversion occurs, the advertiser sends the conversion data back to Trackier through this URL.
This helps in automatically tracking conversions such as installs, leads, registrations, or purchases without manual intervention.
Why Global Postback is Needed
To receive conversion data from advertisers automatically.
To track campaign performance in real time.
To maintain accurate click-to-conversion attribution.
To avoid manual conversion updates and reporting errors.
To centralise conversion tracking for multiple campaigns.
Use Case:
Advertisers sending install or purchase confirmations to Trackier.
Receiving lead or signup conversions from external platforms.
Managing server-to-server (S2S) conversion tracking.
Steps to Find Global Postback
Step 1: Open Your Trackier Dashboard
Log in to your Trackier account and open the dashboard.
Step 2: Go to Your Profile
Navigate to the profile section from the top-right corner.
Step 3: Check the Global Postback URL Section
Locate the Global Postback URL section in your profile settings. Copy this URL and share it with the advertiser so they can send conversion postbacks to Trackier.
Tips:
Always share the correct Global Postback URL with advertisers.
Confirm that advertisers are passing the required tracking parameters/macros.
Test the postback integration before launching campaigns.
Monitor conversion logs to ensure postbacks are being received properly.
Global Postback is generally used when the advertiser is an MMP (Mobile Measurement Partner) platform.
Broaden your Knowledge:
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
