At a Glance: This article provides detailed knowledge of smart links and smart link creation.
Smart Link contains various offers, and through one unique link, you can send traffic to the most relevant offer. Basically, you are assuring that every click will be monetized and none will get lost along the way due to incorrect geo, device, etc., or any other targeting.
For example, if there are some clicks that are not from your target countries, they will be delivered to another campaign that needs the clicks from that country. This is a very effective way to make use of the traffic.
This feature is available in Agency and Enterprise Plans.
To access this feature, go to Automation > Smart Link.
Follow the below steps to create a smart link:
Setup Details:
This section allows you to set the basic details for the smart link that you will be generating.
Name: Enter the name that you want to give to your Smart Link.
Description: All the details that exist behind the smart link should be entered into this section. This description will be visible to the publisher.
Publisher Postback: Choose whether the postback should be fired to the publisher based on the conversions received through the smart link.
Type: With type, you can define if the smart link would work on campaigns in a particular category or if you want to select campaigns manually.
Choose the category option to activate the smart link for only a few selected campaigns that belong to a particular category.
Choose the manual option to activate smart link for only some campaigns, you will have the option to bifurcate the traffic by percentages based on your experience.
Choose the check box to autofill the percentage.
Use Case:
Traffic Split allows you to divide a publisher's traffic among two or more campaigns without pausing the campaigns themselves.
Note:
You can select multiple categories, and all the campaigns falling into that category will be considered.
It will depend on how you create a category in Trackier and include what all campaigns should be in that particular category.
Filters Setup:
In this section, you can filter out the publisher, advertiser, campaign, and objective of the campaign included or excluded in the smart link.
Allowed Publishers: Select to add those publishers to whom the access has to be granted.
Blocked Publishers: Select to add those publishers to whom the access should not be granted.
Choose any Publisher: You can select multiple publishers in this tab based on the allow and block publisher selection.
Advertiser: Select if you want to promote an offer for a certain advertiser, and leave blank if all advertisers should be included.
Exclude Campaigns: You can exclude the campaigns for the traffic bifurcation from this tab.
Min. Payout (USD): You can select only those offers that have the minimum payout as specified in this section.
Max. Payout (USD): You can select only those offers that have the maximum payout as specified in this section.
Objective Filters: Select the filter of the offers based on their objectives, such as CPI, CPA, CPC, CPS, and more.
Note:
Based on the selection of type in the previous step, you can find different options for a different selection.
If you select Manual, you will find the option for Include/Exclude Publisher and Objective.
If you select Category, you will find advertiser, campaign, publisher, and objective along with Min/Max Payout.
Setup and Targeting:
In this section, you can select what targeting the Smart Link considers while sending traffic to the campaign.
Status: Select what status you want to keep for this Smart Link
Active
Paused
Disabled
Targeting: Here you can select what all targeting of the user will be checked by Smart Link to redirect to the best offer in the list.
The city of the user clicked on the smart link.
The region or state of the user clicked on the smart link.
The OS of the user who clicked on the smart link can be Android, iOS, and Windows, depending on the campaign you have.
The carrier or ISP of the user clicked on the Smart Link.
On the device, the user clicked on the Smart Link
The country of the user who clicked on the Smart Link
Append URL: Here you can add new parameters to get more information from your publisher and select the macro of the relevant information you want, like gaid, app name, or publisher ID.
Note:
Based on the selection of type in step 1, you find different options for a different selection.
If you select Manual, you will find the option for targeting of City, Region, OS, Carrier, Device and Country.
If you select Category, you will find City, Region, OS, and Carrier, as Device and Country are checked by default in this as these are already included if you have selected a particular category of the campaigns.
The targeting in the above image sets the targeting for your smart link based on where it will allow traffic.
You can now create and perform CRUD operations on Smartlink via API. The timeline will be updated for the changes you have made via API. Update and delete operations can be performed via the smart-link sort ID.
Important: Click here to learn how to generate a smart link after creating one.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
