At a Glance: This article provides detailed knowledge of smart links and smart link creation.
Smart Link contains various offers, and through one unique link, you can send traffic to the most relevant offer. Basically, you are assuring that every click will be monetised and none will get lost along the way due to incorrect geo, device, etc., or any other targeting.
For example, if there are some clicks that are not from your target countries, they will be delivered to another campaign that needs the clicks from that country. This is a very effective way to make use of traffic.
This feature is available in Agency and Enterprise plans.
Smart Link Feature:
To access this feature, simply navigate to the Automation section and select Smart Link. There are two main steps to get started: first, you'll need to set up the Smart Link according to your campaign’s requirements, and then, once the setup is complete, you can generate the link.
This article covers how to set up a new smart link. To generate the Smart Link you can refer to this article.
NOTE : You can only generate a Smart Link after it has been set up.
Make sure to complete the setup, including all necessary details and targeting options, before generating the link. This ensures the Smart Link works as expected and is optimised for your campaign.
Setup Details:
Click on actions and then add new to go to the below page.
This section allows you to set the basic details for the smart link that you will be generating.
Name: Enter the name that you want to give to your Smart Link.
Description: All the details that exist behind the smart link should be entered into this section. This description will be visible to the publisher.
Publisher Postback: Choose whether the postback should be fired to the publisher based on the conversions received through the smart link.
Type: With type, you can define if the smart link would work on campaigns in a particular category or if you want to select campaigns manually.
Choose the category option to activate the smart link for only a few selected campaigns that belong to a particular category.
Choose the tag option to activate the smart link for specific campaigns associated with a particular tag. By choosing the relevant tags, the smart link will only fetch campaigns linked to those tags.
Choose the manual option to activate smart link for specific campaigns. This will allow you to allocate the traffic by percentages according to your needs. Alternatively, you can automate the process by checking the box to autofill the percentages.
Use Case:
Traffic Split allows you to divide a publisher's traffic among two or more campaigns without pausing the campaigns themselves.
Note:
You can select multiple categories or tags (depending on the type you've chosen), and all campaigns within those categories or tags will be included.
Filters Setup:
In this section, you can filter out the publisher, advertiser, campaign, and objective of the campaign included or excluded in the smart link.
Allowed Publishers: Select to add those publishers to whom the access has to be granted.
Blocked Publishers: Select to add those publishers to whom the access should not be granted. You can restrict publishers from directing traffic to this smart link.
Choose any Publisher: You can select multiple publishers in this tab based on the allow and block publisher selection. A publisher cannot be both in the blocked and published list.
Advertiser: Select if you want to promote an offer for a certain advertiser, and leave blank if all advertisers should be included.
Exclude Campaigns: You can exclude specific campaigns from the smart link, ensuring that traffic is not directed to the selected campaigns through it.
Min. Payout (USD): You can select only those offers that have the minimum payout as specified in this section.
Max. Payout (USD): You can select only those offers that have the maximum payout as specified in this section.
Objective Filters: Select the filter of the offers based on their objectives, such as CPI, CPA, CPC, CPS, and more.
Note:
Based on the selection of type in the previous step, you can find different options for a different selection.
If you select Manual, you will find the option for Include/Exclude Publisher and Objective.
If you select Category or Tag, you will find advertiser, campaign, publisher, and objective along with Min/Max Payout.
Setup and Targeting (Category/Manual):
In this section, you can select what targeting the Smart Link considers while sending traffic to the campaign.
Status: Select what status you want to keep for this Smart Link
Active
Paused
Disabled
Targeting: Here you can select what all targeting of the user will be checked by Smart Link to redirect to the best offer in the list.
The city of the user clicked on the smart link.
The region or state of the user clicked on the smart link.
The OS of the user who clicked on the smart link can be Android, iOS, and Windows, depending on the campaign you have.
The carrier or ISP of the user clicked on the Smart Link.
On the device, the user clicked on the Smart Link
The country of the user who clicked on the Smart Link
Append URL: Here you can add new parameters to get more information from your publisher and select the macro of the relevant information you want, like gaid, app name, or publisher ID.
Fallback URL: Here, you can add a fallback URL. In case the Smart Link directs traffic to a campaign that has been paused, the traffic will automatically be redirected to the fallback campaign.
Based on the selection of type in first step, you will find different options for a different selection:
If you select Manual, you will find the option for targeting City, Region, OS, Carrier, Device, and Country.
If you select Category, you will find City, Region, OS, and Carrier, as Device and Country are checked by default in this as these are already included if you have selected a particular category of the campaigns.
Note:
The targeting settings in the image above determine the types of traffic your Smart Link will allow. Currently, we provide checkboxes for Soft-targeting features, which are applied at the campaign level. If no checkboxes are selected, the Smart Link will not restrict any traffic. However, if an advanced targeting rule (such as ISP targeting) is configured for the campaign the Smart Link redirects to, that rule will automatically apply at the campaign level.
Example:
Let’s say you have Campaign Y with an advanced targeting rule set to redirect traffic only from a specific ISP. Even if the Smart Link directs traffic to this campaign and no soft-targeting checkboxes were selected during the setup of the smart link, the link will allow all types of traffic.
However, because an advanced targeting rule is in place, only traffic from the specified ISP will be allowed to access Campaign Y. All other traffic will be blocked even though no soft-targeting features were selected.
Setup and Targeting (Tags):
If you select "Tags" as the type while setting up the details in the first step, the setup and targeting will have similar settings to "Category" and "Manual" types.
However, the "Tags" option comes with a few additional features, including campaign kickout logic, EPC calculation metrics, the ability to set a percentage diversion to 0 EPC for newly added campaigns, and an untouch period for new campaigns.
Campaign Kick Out Logic:
This feature automatically optimises the smart link by continuously monitoring campaign performance, removing underperforming offers according to predefined criteria, and redirecting traffic to the highest-performing campaigns.
EPC Calculation Metric:
This setting decides how EPC (earning per click) is tracked for campaigns within a smart link. It allows you to choose the calculation method for earning per click, based on either payout or revenue.
Percentage Divert to 0 EPC on Newly Added Campaign:
You can set the percentage of traffic to be directed to campaigns with an EPC of 0 (either from payout or revenue). This configuration allows you to control the traffic flow to campaigns that are currently underperforming, ensuring that traffic is efficiently allocated and higher-performing campaigns receive priority.
Untouch Period of New Campaigns:
You can set the number of days a new campaign will be excluded from the kickout logic. This setting provides a grace period, allowing newly launched campaigns time to gather performance data before being considered for removal based on predefined criteria.
NOTE: You can now create and perform CRUD operations on Smartlink via API. The timeline will be updated for the changes you have made via API. Update and delete operations can be performed via the smart-link sort ID.
Important: Click here to learn how to generate a smart link after creating one.
We're thrilled to have put together a top-notch team of qualified experts who are available to handle any of your concerns and respond to any inquiries you may have. You can contact us at any time by sending an email to support@trackier.com or using the in-platform chat feature.
